Flirty Street Team Will “French-ify” Hardee’s Fans in 11 U.S. Cities
Summer gets saucy this year with Hardee’s® introduction of
the new French Dip Thickburger®. A perfect “pas de deux” of
beef, the French Dip Thickburger is available at participating Hardee’s
beginning today and is a meaty combination of a 100% Black Angus Beef
Thickburger patty topped with thinly sliced roast beef and melting Swiss
cheese served with a cup of au jus for dipping.
To celebrate this delicious new meat-on-meat creation, Hardee’s is
sending four gorgeous French Maids (Sophie, Antoinette, Gabrielle and
Isabelle) to cruise the country on segways. These beauties may not be
the kind to make things perfectly clean, but they’ll definitely cook up
some appetites.
“What do maids, toast, kisses and burgers all have in common? They’re
all better when they’re French,” said Brad Haley, Hardee’s Executive
Vice President of Marketing. “Our loyal fans not only love Hardee’s
food, they enjoy the beautiful women who have starred in our commercials
over the years. So, we decided to take it one step farther and send some
French Maids across the country to help celebrate summer and the
delicious French Dip Thickburger.”
The Hardee’s French Maid team will be feather dusting fans at a variety
of concerts, sporting events and festivals in 11 markets in the South
and Midwest including:
-
July 13-14 – St Louis, Mo.
-
July 17-19 – Greenville, S.C.
-
July 21-22 – Knoxville, Tenn.
-
July 24-26 – Indianapolis, Ind.
-
July 30 - August 1 – Charlotte, N.C.
-
August 3-6 – Myrtle Beach, S.C.
-
August 7-10 – Jacksonville, Fla.
-
August 13-16 – Nashville, Tenn.
-
August 18-19 – Columbus, Ga.
-
August 21-24 – Atlanta, Ga.
-
August 26-27 – Birmingham, Ala.
-
August 29 – St Louis, Mo.
“We Mesdemoiselles cannot wait to pull on our stockings and get a little
dirty,” said Isabelle, Hardee’s French Maid Captain.
