Green Mountain Coffee® has once again joined a nationwide
effort to keep America's waterways clean. As a sponsor of American
Rivers’ National River Cleanup™, employee volunteers will use paid time
off to clean a section of the Winooski River from July 20-24, 2009.
Volunteers will pick up litter in and around a 5-mile stretch of the
Winooski, from the Middlesex Dam to the Bolton Dam and beyond. They will
use canoes donated by Umiak Outdoor Outfitters in Stowe to reach trash
that is submerged.
This is the fifth year the Green Mountain Coffee brand has sponsored the
national effort. Last year, heavy summer rains caused employees to shift
their focus from the Winooski River to the Little River State Park and
the nearby village of Hancock, where they helped families recover from
extensive flood damage.
“We’re hoping for clearer skies this year,” says Paul Comey, Vice
President of Environmental Affairs for Green Mountain Coffee Roasters,
Inc. “We’re all anxious to get back on the river and do our part.
National River Cleanup is one of our most popular employee volunteer
opportunities.”
National River Cleanup is part of the Company’s Community Action For
Employees (CAFESM) Program, which allows employees to spend
up to 52 hours per year volunteering for nonprofit and community-based
organizations during normal work hours. In fiscal 2008, employees
volunteered 6,208 hours in total, a record for the Company.
National River Cleanup is considered the most successful stream cleanup
program in the country. Since its inception in 1991, more than 600,000
volunteers have participated in thousands of cleanups across the
country, covering more than 100,000 miles of waterways. For more
information or to find a cleanup near you, please visit www.AmericanRivers.org/cleanup.
In the case of inclement weather, the rain dates for the Winooski River
Cleanup will be August 10-14.
GMCR routinely posts information that may be of importance to investors
in the Investor Services section of its web site, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its web site
regularly for important information and news. Additionally, by
subscribing to the Company’s automatic
email news release delivery, individuals can receive news directly
from GMCR as it is released.
About Green Mountain Coffee Roasters, Inc. (GMCR)
As a leader in the specialty coffee industry, Green Mountain Coffee
Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning
coffees, innovative brewing technology, and socially responsible
business practices. GMCR’s operations are managed through two business
units. The Specialty Coffee business unit produces coffee, tea and hot
cocoa from its family of brands, including Tully’s Coffee®,
Green Mountain Coffee® and Newman’s Own® Organics
coffee. The Keurig business unit is a pioneer and leading manufacturer
of gourmet single-cup brewing systems. K-Cup® portion packs
for Keurig® Single-Cup Brewers are produced by a variety of
licensed roasters, including Green Mountain Coffee and Tully’s Coffee.
GMCR supports local and global communities by offsetting 100% of its
direct greenhouse gas emissions, investing in Fair Trade Certified™
coffee, and donating at least five percent of its pre-tax profits to
social and environmental projects. Visit www.GreenMountainCoffee.com,
www.GMCR.com
and www.Keurig.com
for more information.
Green Mountain Coffee
Sandy Yusen, 866-968-2739
Director
of Public Relations
sandy.yusen@gmcr.com
