Company Dedicated to Enhancing Well-Being and Improving Health Again
Honored as Leader in Engagement Marketing
Healthways, Inc. (NASDAQ: HWAY) today announced its engagement marketing
team was awarded its fourth significant industry award in 2009, the
Innovator Award in the “Emerging Media” category from Summit
International Awards.
For 15 years, Summit International Awards has been dedicated to
acknowledging outstanding achievements in the creative and
communications industries. Healthways was recognized for development of
an interactive demonstration of the Healthways Wellness Portal, which
trains users to make the most out of the site.
“In our business, engagement and behavior change is a core competency.
Inspiring people to better lifestyles and healthier behaviors only
happens through trust in the program,” said Steve Brueckner, Healthways
president and chief operating officer. “This award is high accolades for
us, demonstrating our industry leading position in engagement.”
The Healthways Wellness Portal makes health improvement easier for users
who have busy lives. The goal of the demonstration is to give users the
knowledge they need to interact with the Wellness Portal to their best
advantage. The Wellness Portal packs a wealth of helpful information and
features aimed at improving health and well-being, including a health
risk assessment, a detailed personal health report and a comprehensive
health tracker feature.
Also in 2009, the engagement marketing team won the E2E Communication
Award for best vehicle or event and two distinctions from the League of
American Communications Professionals’ Magellan Awards.
About Healthways
Healthways is the leading provider of specialized, comprehensive
solutions to help millions of people maintain or improve their health
and well-being and, as a result, reduce overall costs. Healthways’
solutions are designed to help healthy individuals stay healthy,
mitigate and slow the progression to disease associated with family or
lifestyle risk factors and promote the best possible health for those
already affected by disease. Our proven, evidence-based programs provide
highly specific and personalized interventions for each individual in a
population, irrespective of age or health status, and are delivered to
consumers by phone, mail, internet and face-to-face interactions, both
domestically and internationally. Healthways also provides a national,
fully accredited complementary and alternative Health Provider Network,
offering convenient access to individuals who seek health services
outside of, and in conjunction with, the traditional healthcare system.
For more information, please visit www.healthways.com.
About SIA
This organization is dedicated to furthering excellence in the
communications industry. It administers rigorous awards competitions
throughout the year with the goal of recognizing companies that excel.
Throughout its fifteen-year history, the SIA has established itself as
one of the premier arbiters of creative and communication excellence.
Companies and individuals, from more than 50 countries and five
continents, participate in the awards programs. Using rigorous
evaluative criteria and blind judging processes, its competitions reward
only those firms and individuals truly deserving of special recognition.
Healthways, Inc.
Melissa Gibbs, 615-614-4466
Melissa.gibbs@healthways.com
