2K Play today announced that Birthday Party Bash™, an
innovative game exclusively for the Wii™ system from Nintendo, is now
available at retailers throughout North America. Birthday Party
Bash gives savvy moms and dads a complete “Party–in-a-Box,”
including themed games, invitations, and offers from Duncan Hines®,
Party City®, and Evite®, plus a how-to guide on
planning a fun and original party for their kids.
Jeanne Benedict, a national lifestyle party expert, author, and TV host,
will help kick-off the launch of Birthday Party Bash with
her unique take on do-it-yourself party planning. Benedict is scheduled
to be a guest on local morning television and radio news shows around
the country in the coming days to share tips for planning an affordable
and fun birthday bash that both parents and kids will enjoy.
“Birthday Party Bash for Wii brings back the art of the
party in the most entertaining and cost-effective way,” said Benedict.
“The game is a fantastic birthday solution for busy moms and dads
because it includes everything from invitations to entertainment that
you can use as a blueprint for a truly memorable party.”
In Birthday Party Bash, up to 12 party goers can whack,
roll, splash, pop, scribble, climb, jump, and shimmy their way through
more than 20 birthday games, including Piñata Blast, Duncan Hines Cake
Stacker, Pin the Tail, Hot Potato and Birthday Blowout. The birthday boy
or girl can also choose from ten party theme rooms to set the scene for
an unforgettable bash, from “Pirates,” complete with sword and treasure
chest, to “Princess,” with a royal castle, a fancy crown, and unicorn.
When it’s time to break for cake, a lively rendition of the traditional
“Happy Birthday” song will play for everyone to sing along in
karaoke-style, with a virtual cake on screen.
Birthday Party Bash debuted this week on a special
televised pre-sale event on the Home Shopping Network (HSN) to coincide
with the multichannel retailer’s own birthday celebration. In addition,
a promotion for the game will appear on millions of boxes of Duncan
Hines confetti cupcake baking mix this fall. Birthday Party
Bash has already received a thumbs-up from web sites such as
GoodHousekeeping.com, RealSimple.com, and Kaboose.com, with additional
reviews expected this summer as busy moms around the country transform
their living rooms into “Party Central.”
With the average cost of a child’s birthday party now approaching $500*,
2K Play partnered with Duncan Hines, discount party super store Party
City, and Evite.com, the leading online invitation website, to offer
parents a money-saving, whole-party solution.
