Aguilera Raises Awareness of Hunger Issue by Appearing in PSA,
Advertising, Posters and Online Campaign, FromHungerToHope.com
Yum! Brands announced today that five-time Grammy Award winner Christina
Aguilera is giving hunger a powerful voice by becoming the global
spokesperson for World Hunger Relief.
Aguilera will help raise awareness of the hunger issue this fall by
appearing in a new public service announcement, advertising and posters
made possible by KFC, Pizza Hut and Taco Bell. She will also get the
message out by appearing on the World Hunger Relief web site, FromHungerToHope.com,
and in other online hunger relief efforts.
Global hunger has reached epic proportions this year – reaching more
than 1 billion hungry people around the world – due to the convergence
of the global economic slowdown; high food prices; increased competition
for products that produce energy; severe droughts and floods due to
climate change; and increasing demand from growing economies in Asia and
South America.
“It’s unacceptable a child dies every six seconds somewhere around the
world from hunger,” said Aguilera. “By lending my voice for World Hunger
Relief, I hope to raise awareness about the issue and move people from
hunger to hope.”
Yum! Brands annual World Hunger Relief campaign is the world’s largest
private sector hunger relief effort to raise awareness, volunteerism and
funds to benefit the United Nation’s World Food Programme (WFP) and
other hunger relief agencies. More than 36,000 company and franchised
KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food
restaurants located in more than 110 countries participate in the World
Hunger Relief.
“We are extremely excited about Christina’s passion to join the fight
against hunger,” said David Novak, Chairman and CEO, Yum! Brands, Inc.
“Christina’s global iconic status will raise tremendous attention to
this critical issue, and more importantly, will save millions of lives.”
Since the World Hunger Relief launched in 2007, more than one million of
the Company’s employees, franchisees and their families have volunteered
more than nine million hours to aid hunger relief efforts in communities
worldwide.
