Lucky Winner Will Get Animated in a Bollywood Music Video with Erin Esurance
SAN FRANCISCO, July 16 /PRNewswire/ -- Esurance, the direct-to-consumer personal auto insurance company, announced the recent launch of its Bollywood Casting Call, in partnership with IFC and Saavn, the world's largest digital distributor of Bollywood entertainment.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/esurance/34370/
(Photo: http://www.newscom.com/cgi-bin/prnh/20090716/NY47370 )
Visitors to http://www.esurance.com/Bollywood will have the chance to enter the Esurance Bollywood Casting Call Contest. Participants will submit videos of re-enactments of their favorite Bollywood movie scenes. The winning entrant will star in an Esurance Bollywood music video that will premiere in September during "Wake Up To Bollywood," a special presentation of Bollywood films airing each Sunday morning at 10 AM ET/PT, exclusively on IFC.
Get Singing. Get Dancing. Get Animated. Esurance Bollywood Casting Call!*
Fans of Bollywood and newcomers alike can enter the Esurance Bollywood Casting Call at http://www.esurance.com/Bollywood. Show off your moves by re-enacting your favorite Bollywood movie scene and submit your video. The person who enters the winning submission will be animated into an Esurance Bollywood-style music video featuring the company's animated icon Erin Esurance. Bollywood fans can submit their videos for the Esurance Bollywood Casting Call until noon Pacific Time on July 31, 2009.
Stay tuned for the premiere of the Esurance Bollywood music video in September on IFC. To enter today, and for full contest rules, visit http://www.esurance.com/Bollywood
About Esurance(R)
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.
