First Adjacency Product in the On-Road Vehicle Division
Polaris Industries Inc. (NYSE: PII) today announced the introduction of
a low emission electric powered Neighborhood Vehicle, the Polaris
Breeze™, which is the first new product to be launched by the recently
announced On-Road Vehicle Division.
This unique, low emission vehicle combines industry leading
functionality, with the fun and freedom that consumers have come to
expect from Polaris and represents the Company’s initial product entry
into the electric vehicle market. The Polaris Breeze™ is designed for
multiple consumer uses such as golfing, comfortably transporting up to
four passengers, or easily carrying light cargo loads. The vehicle is
targeted for consumers living in master planned communities, and will be
available in limited quantities for test ride and purchase at Polaris
Neighborhood Vehicle dealerships in select markets starting in September
2009.
“Innovation has always been a driving force behind the success of
Polaris, and our new low emission Polaris Breeze is a perfect example of
that ongoing tradition,” said Scott Wine, CEO, Polaris Industries. “Our
ability to leverage Polaris’ rich history of designing and manufacturing
industry leading products, combined with the creativity of our designers
and engineers, is a hallmark of our company and a major component for
our success. This vehicle is the latest innovation from Polaris and the
first of what we expect will be a series of successful ventures into the
on-road vehicle category over the coming years.”
With its entirely electric operating system, the Polaris Breeze™ is a
lower emission vehicle than comparable gas-powered offerings and is a
fuel-saving alternative to automobiles for consumers making numerous
short trips within their master planned community. The new Polaris
Neighborhood Vehicle is fun to ride, and is an economically and
environmentally responsible means of transportation.
“Polaris is constantly looking for new opportunities to deliver
consumers innovative vehicles that make transportation easier, less
expensive and more fun,” said Mike Jonikas, Vice President of Polaris’
On-Road Vehicle Division. “Developing the Polaris Breeze™ accomplishes
all three of these objectives, and is the first step in an exciting new
market opportunity for Polaris.”
Over the past 55 years, Polaris has earned the reputation of
manufacturing innovative and well-built products, and the Polaris
Breeze™ is the latest in this long line of exceptional vehicles. The
vehicle brings industry leading comfort and ride quality, and is
engineered and designed by a company famous for creating top-in-class
suspensions for off-road vehicles and snowmobiles.
About Polaris
With annual 2008 sales of $1.9 billion, Polaris designs, engineers,
manufactures and markets off-road vehicles (ORVs), including all-terrain
vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory
motorcycles for recreational and utility use.
Polaris is a recognized leader in the snowmobile industry, and one of
the largest manufacturers of ORVs in the world. Victory motorcycles,
established in 1998 and representing the first all-new American-made
motorcycle from a major company in nearly 60 years are rapidly making
impressive in-roads into the cruiser and touring motorcycle marketplace.
Polaris also enhances the riding experience with a complete line of Pure
Polaris apparel, accessories and parts, available at Polaris dealerships.
Polaris Industries Inc. trades on the New York Stock Exchange under the
symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock
price index.
Information about the complete line of Polaris products, apparel and
vehicle accessories, is available from authorized Polaris dealers or
anytime from the Polaris homepage at www.polarisindustries.com.
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Polaris Industries Inc.
Marlys Knutson, 763-542-0533
Polaris
Sales Inc.
Fax: 763-542-2317
marlys.knutson@polarisind.com
