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CallMD Selects A.D.A.M. Multimedia Encyclopedia for Its Innovative Physician Service
Thursday, July 16, 2009 7:04 AM


Pioneering Service to Use A.D.A.M. Health Content and Solutions to Help Mobile Consumers and Website Visitors Better Understand Their Healthcare Issues and Symptoms

A.D.A.M., Inc. (Nasdaq: ADAM) today announced that CallMD, the premier website for instant access to medical advice, diagnosis and treatments from a nationwide network of licensed nurses and physicians, has licensed the A.D.A.M. Multimedia Encyclopedia and Symptom Navigator for its new website. CallMD has also joined the inaugural group of partners in A.D.A.M.’s Medzio Mobile Health Network.

CallMD consists of a nationwide network of physicians and nurses across a wide range of medical specialties that provide phone-based medical advice and guidance whenever and wherever a patient needs it in a cost-effective and time-efficient manner. Their services help people understand when they can self-treat, when they need a referral, and when they should visit an emergency room. The addition of the A.D.A.M. health content will allow CallMD to attract visitors to their website by becoming a one-stop-shop for consumers looking for health information and physician counsel.

A.D.A.M.’s Symptom Navigator will be used by site visitors to get information about what their symptoms may mean, and also by the CallMD nurses as part of their triage assessment. The A.D.A.M. Multimedia Encyclopedia will be available at no cost to all registered members of the CallMD site and selected health articles will be free to all site visitors.

“Mobile consumers use our service because the traditional health services and nurse lines just don’t work for them anymore,” said Curt McCallister, vice president of medical programs at CallMD. “We selected A.D.A.M. after evaluating several consumer health information providers and found the A.D.A.M. content and tools to be unsurpassed. We were also looking for a partner that could provide more than just health articles, and A.D.A.M.’s Symptom Navigator web and mobile device tools allow us to provide additional information to our clinicians. We were especially excited to be able to partner with them on the Medzio iPhone application, which we believe will have a huge impact on the way people seek and receive care.”

“The CallMD service and the A.D.A.M. health content and solutions are a perfect partnership because they share a common goal - to give people immediate access to information and help them understand their medical issues and options,” said Kevin Noland, president and chief executive officer at A.D.A.M.



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