Location-Based App Puts Deals and Experiences Across the U.S.
Right at Your Fingertips
MasterCard Worldwide today announced the availability of the MasterCard®
Priceless Picks iPhone application which gives consumers a
location-based utility to find and share their favorite picks with
friends and family. Leveraging the iPhone’s GPS technology, users
can instantly find shopping deals, entertainment options, dining venues
and special experiences just steps away from where they are or where
they’re traveling to, for business or for pleasure. Priceless Picks
is available for free download at the iPhone App Store or at www.itunes.com/appstore.
Unique features of the MasterCard Priceless Picks app include:
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User-generated content and partner generated offers
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Priceless Picks separated into five categories including
Priceless, Dining, Shopping, Entertainment and Other
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Pinpoints Priceless Picks in your selected location
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Add your own Priceless Pick by simply inputting the name,
description and location along with your first name and a Priceless
Pick category
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“Send to a Friend” allows you to share your Priceless Picks with
others via email
“MasterCard continues to connect with consumers, enabling what is Priceless
to them – be it a special experience, moment in time, place, or deal -
and now we’re providing a forum for consumers to share their Priceless
Picks,” said Chris Jogis, Senior Vice President, US Marketing,
MasterCard Worldwide. “With the capabilities of the iPhone, we’ve taken Priceless
Picks to a new level, taking advantage of the portability of the
device and enabling users to quickly and easily identify and share
unique experiences in a chosen locale.”
Marketing Campaign -- Priceless
MasterCard Priceless Picks will be supported by an advertising
campaign that includes three new 15 second Priceless® television spots
breaking next week, produced by McCann Erickson NY. The spots showcase a
variety of real life situations where people share their special
experiences by posting them to Priceless Picks on their iPhone –
the best seat in the stadium to catch a foul ball, family-friendly
restaurants and a great spot for a kiss.
The Priceless Picks app was conceived, developed and built by McCann
Erickson, New York, the advertising agency of record for MasterCard,
with technical support from MRM Worldwide and Ubermind.
MasterCard Priceless Picks marks the second in a series of iPhone
applications that MasterCard is bringing consumers to make life a little
easier every day. Priceless Picks joins the popular MasterCard ATM
Hunter, which lets iPhone users easily locate the nearest ATM no
matter where in the world they are.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes approximately 21
billion transactions each year, and provides industry-leading analysis
and consulting services to financial-institution customers and
merchants. Powered by the MasterCard Worldwide Network and through its
family of brands, including MasterCard®, Maestro® and Cirrus®,
MasterCard serves consumers and businesses in more than 210 countries
and territories. For more information go to www.mastercard.com.
Media
MasterCard Worldwide
Sarah Ely, Tel.
914.249.6714
sarah_ely@mastercard.com
or
Taylor
Casey
Cotton, 212.714.5715
ccotton@taylorpr.com
