Consumers searching for apartments, condos and houses for rent
increasingly turn to ApartmentGuide.com and Rentals.com
PRIMEDIA Inc. (NYSE:
PRM), a leading provider of print, Internet and mobile solutions to
help consumers find a place to live, today announced that its Apartments/Rentals
Family of Sites, which includes ApartmentGuide.com and Rentals.com,
ranked #1 for June 2009 among apartment vertical search Web sites,
according to comScore Media Metrix. comScore reported that PRIMEDIA’s
Apartments/Rentals Family of Sites generated more than 2.8 million
unduplicated unique visitors and approximately 4.7 million unduplicated
visits in June, ranking above Rent.com, Apartments.com, ForRent.com
(Sites), MyNewPlace.com, ApartmentFinder.com (NCI Rental Sites) and
Move.com (Move.com Rentals).
“Our print, Internet and mobile products are designed to provide
consumers with free, relevant content that is quickly and easily
accessible,” said Arlene Mayfield, president, Apartment Guide. “As
indicated by comScore’s June report, this focus has resulted in
increased quality traffic, which in turn drives and converts quality
leads for our advertising clients.”
“Our online strategy is successful because we leverage consumer
marketing initiatives, search engine optimization, long-tail organic
search and content distribution to increase quality traffic to our Web
sites,” said Jamie Clymer, president, Rentals.com. “More importantly, we
create brand loyalty across all of our sites through relevant content
that users can view in two-clicks or less.”
All ApartmentGuide.com listings automatically appear on Rentals.com as
basic listings and can be upgraded to featured or premier listings.
*Based on June 2009 comScore Real Estate category of sites: PRIMEDIA
Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites,
MyNewPlace.com, NCI Rental Sites and Move.com Rentals.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the
digital world and preferred source of digital marketing intelligence. In
an independent survey of 800 of the most influential publishers,
advertising agencies and advertisers conducted by William Blair &
Company in January 2009, comScore was rated the ‘most
preferred online audience measurement service’ by 50% of
respondents, a full 25 points ahead of its nearest competitor.
