LAS VEGAS, July 20, 2009 (GLOBE NEWSWIRE) -- For emergent companies, early successes can be more valuable than the intrinsic benefits of the deal themselves. The value goes well beyond finite revenue possibilities and relationships. An early deal, especially a major one, can be the catalyst that a company will someday call their breakthrough moment.
NXT Nutritionals Holdings, Inc. (OTCBB:NXTH) may well have just enjoyed such a catalyst, as the developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products announced Friday that the company will be shipping an initial order of its newest product, SUSTA Natural Sweetener 50 Packet Boxes, to Wakefern Food Corp., en route to 150 ShopRite locations. The footprint of the agreement is broad for certain, but the benefits may extend well beyond the cash registers of ShopRite. This deal, effective and enjoyed by NXTH, may accomplish two imperative corporate goals.
First, it can provide a template for other chains, perhaps even larger ones, to create agreements with NXTH, based on a success at ShopRite. Secondly, it takes a gargantuan step into introducing NXTH's revolutionary sweetener to the consuming public, beginning the critical function of awareness by its presence on the shelves and eventually in their food and drink.
As awareness of the product grows, so too, it follows, should sales. This, paired with more saturation into other chains someday, could be what the brand needs to take hold in a big way. Should this occur for NXTH and its investors, Friday's announcement may well be viewed someday as the company's watershed event.
A company snapshot of NXT Nutritionals Holdings, the industry and of interest to investors of healthy drink related equities Hansen Natural Corporation (Nasdaq:HANS), Coca-Cola (NYSE:KO), Pepsico (NYSE:PEP), and National Beverage Corp. (Nasdaq:FIZZ) is available at:
www.SmallCapSentinel.com/nxth
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Statements herein may contain forward-looking statements and are subject to significant risks and uncertainties affecting results. Small Cap Sentinel is property of Integrity Media Inc. (IMI). IMI provides no assurance as to the subject company's plans or ability to effect proposed actions and cannot project capabilities, intent, resources, or experience. The subject companies haven't always approved statements made in this report. This report is neither a solicitation to buy nor offer to sell securities but is for information purposes only and shouldn't be used as the basis for any investment decision. IMI is not an investment advisor, analyst or licensed broker dealer and this report isn't investment advice. IMI has been paid $5,000 for this report and other services by Trilogy Capital Partners, a financial p.r. consultant to NXTH. Paid reports constitute a conflict of interest as to IMI's ability to remain objective in communication regarding subject companies.
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