Net income for the quarter was $3.5 million or $0.13 per share (diluted), compared with $600 thousand or $0.02 per share (diluted) for the second quarter of 2008.

For the second quarter of 2009, the Company reported revenues of $86.8 million, an increase of 10.4 percent over revenue of $78.7 million during the second quarter of 2008. As anticipated, revenue growth in the quarter benefited from the Company's commercialization of its Portable People Meter(TM) (PPM(TM)) ratings service in Boston as well as the recognition of pre-currency revenue in five new PPM markets - Miami-Ft. Lauderdale-Hollywood, Seattle-Tacoma, Phoenix, Minneapolis-St. Paul and San Diego.

Costs and expenses for the second quarter increased by 4.2 percent, from $82.4 million in 2008 to $85.9 million in 2009, due primarily to planned expenditures for the commercialization of the PPM ratings service and the introduction of cell-phone-only household sampling in 151 diary markets. These increases were offset in part by cost reduction initiatives implemented in prior quarters.

In the second quarter of both 2009 and 2008, share-based compensation totaled $2.7 million.

Earnings before interest and income tax expense (EBIT) for the quarter were $6.5 million, compared with EBIT of $1.4 million for the second quarter of 2008.

For the six months ended June 30, 2009, revenue was $185.3 million, an increase of 7.3 percent over revenue of $172.7 million for the same period in 2008.

EBIT decreased 5.8 percent from $28.2 million in the first six months of 2008 to $26.6 million for the same period in 2009 due primarily to $8.4 million of reorganization and restructuring expense recorded year-to-date. Net income for the six-month period decreased 6.1 percent to $15.8 million compared with $16.9 million in 2008. Earnings per share (diluted) for the six months in 2009 were $0.60 compared with $0.61 per share (diluted) last year.

Management Comment on Second Quarter 2009 Results

"In the second quarter of 2009, Arbitron commercialized the Portable People Meter radio ratings service in Boston, and continued the work of building PPM panels for the additional markets we plan to commercialize in 2009," said Michael Skarzynski, President and Chief Executive Officer.

"We signed a three-year agreement with Clear Channel Radio for diary-based radio ratings services in 105 markets. Additionally, Arbitron signed multi-year diary market agreements with a number of other customers.

"We also successfully introduced cell-phone-only household sampling in an initial 151 diary markets in the Spring 2009 survey. As a result, we saw significant sample quality gains for young adults, age 18-34, in the first month of the survey.

"We also continue to make the hard choices required to reduce costs and target our resources on initiatives that we believe can best enhance the long-term value of Arbitron's services to the radio industry-deploying the Portable People Meter radio ratings service in additional markets, expanding cell-phone-only household measurement in PPM and diary markets and working toward MRC accreditation for the PPM service through our continuous improvement programs," said Mr. Skarzynski.

2009 Guidance

Arbitron is revising downward its revenue guidance for the full-year 2009, while maintaining its earnings per share guidance for the year.

Due largely to the overall economic conditions and the impact of the continuing advertising recession, Arbitron now expects revenue for the full year 2009 to increase between 2 percent and 6 percent compared to the 2008 revenue of $368.8 million. The Company originally projected revenue would increase between 6 percent and 10 percent for the year as compared to 2008.

Arbitron continues to expect that earnings per share (diluted) for the full-year 2009 will be between $1.40 and $1.55 versus $1.36 in 2008.

"In light of the reduced revenue visibility associated with the challenging economy, we have taken difficult yet appropriate steps to rationalize our cost structure to suit the uncertain environment in which we are operating," said Sean Creamer, Executive Vice President, Finance & Planning & Chief Financial Officer.

"We are monitoring events closely, including overall economic conditions as well as legislative, regulatory and judicial developments affecting the Company. Should future events change our current thinking, we will, as appropriate, re-evaluate our guidance with the benefit of that knowledge."

Earnings conference call: schedule and access

Arbitron will host a conference call at 10:00 a.m. Eastern Time. The Company invites you to listen to the call by dialing (toll free) 888-873-8496. The conference call can be accessed from outside of the United States by dialing 973-935-8513. To participate, users will need to use the following code: 19150443. The call will also be available live on the Internet at the following sites: http://www.arbitron.com/, http://www.ccbn.com/ and http://www.streetevents.com/.

A replay of the call will be available from 12:00 p.m. on July 21, 2009 through 11:59 p.m. on August 21, 2009. To access the replay, please call (toll free) 800-642-1687 in the United States, or 706-645-9291 if you're calling from outside of the United States. To access the replay, users will need to enter the following code: 19150443

Presentation of Non-GAAP Information

The terms EBIT (earnings before interest and income taxes) and EBITDA (earnings before interest, income taxes, depreciation and amortization) are non-GAAP financial measures that the management of Arbitron believes are useful to investors in evaluating the Company's results. These non-GAAP financial measures should be considered in addition to, and not as a replacement for, or superior to, either income from continuing operations, as an indicator of Arbitron's operating performance, or cash flow, as a measure of Arbitron's liquidity. In addition, because EBIT and EBITDA may not be calculated identically by all companies, the presentation here may not be comparable to other similarly titled measures of other companies. For a reconciliation of these non-GAAP financial measures to the most comparable GAAP equivalent, see the EBIT and EBITDA Non-GAAP Reconciliation, along with related footnotes, below.

About Arbitron

Arbitron Inc. is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter, a new technology for media and marketing research.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

Arbitron Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron Inc.