Now the cool, classic taste of fresh-brewed iced tea can be enjoyed at
the push of a button. The Specialty Coffee Business Unit of Green
Mountain Coffee Roasters, Inc. (GMCR) is introducing Celestial Seasonings®
Perfect Iced Teas, a line of K-Cup® portion packs specially
formulated to brew directly onto ice. The new K-Cups® add to
an already extensive list of beverages that can be made using the Keurig®
Single-Cup Brewing System.
These iced teas combine full-bodied, all-natural black tea with natural
fruit flavors, and a touch of natural sugar. Each K-Cup delivers a
convenient and delicious beverage every time. The four varieties include
Sweet Lemon Black Tea, Sweet Peach Black Tea, Sweet Raspberry Black Tea,
and Unsweetened Black Tea.
“Celestial Seasonings has been a partner of ours for over six years,”
said T.J. Whalen, VP of Marketing, GMCR’s Specialty Coffee Business
Unit. “The refreshing flavor of these all-natural iced teas and the
convenience of the Keurig Single-Cup Brewer is truly a winning
combination for summer. Perfect Iced Tea adds an entirely new category
of beverages for Keurig users to enjoy along with hot coffees, teas, and
cocoa.”
Now brewing a fresh cup of real iced tea on demand is simple:
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Fill a tall 16-oz. cup (avoid using non-tempered glass) with ice and
place under the brewer.
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Give the K-Cup a shake and place into brew chamber.
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Choose a brew size – 6 oz. is recommended – and press “brew.”
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Add more ice as needed. Garnish with fresh lemon or mint and enjoy.
To see how easy it is to brew, click on this animated demo.
To order Perfect Iced Tea K-Cups in 24-count boxes, visit www.GreenMountainCoffee.com
or www.Keurig.com,
or stop by Bed, Bath & Beyond stores for convenient 16-count boxes.
Interested office or foodservice accounts can call 1-800-432-4627.
GMCR routinely posts information that may be of importance to investors
in the Investor Services section of its web site, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its web site
regularly for important information and news. Additionally, by
subscribing to the Company’s automatic
email news release delivery, individuals can receive news directly
from GMCR as it is released.
About Green Mountain Coffee Roasters, Inc. (GMCR)
As a leader in the specialty coffee industry, Green Mountain Coffee
Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning
coffees, innovative brewing technology, and socially responsible
business practices. GMCR’s operations are managed through two business
units. The Specialty Coffee business unit produces coffee, tea and hot
cocoa from its family of brands, including Tully’s Coffee®,
Green Mountain Coffee® and Newman’s Own® Organics
coffee. The Keurig business unit is a pioneer and leading manufacturer
of gourmet single-cup brewing systems. K-Cup® portion packs
for Keurig® Single-Cup Brewers are produced by a variety of
licensed roasters, including Green Mountain Coffee and Tully’s Coffee.
GMCR supports local and global communities by offsetting 100% of its
direct greenhouse gas emissions, investing in Fair Trade Certified™
coffee, and donating at least five percent of its pre-tax profits to
social and environmental projects. Visit www.GreenMountainCoffee.com,
www.GMCR.com
and www.Keurig.com
for more information.
Celestial Seasonings® is a registered trademark of Celestial Seasonings,
Inc.
Green Mountain Coffee
Sandy Yusen, 866-968-2739
Director
of Public Relations
sandy.yusen@gmcr.com
