High water levels from heavy rains have caused Green Mountain Coffee®
to postpone its annual participation in National River Cleanup. The
week-long effort will now take place August 10-14, 2009.
This is the fifth year the Green Mountain Coffee brand has sponsored
American Rivers’ National River Cleanup™, a nationwide effort to keep
America’s waterways clean. Employee volunteers will use paid time off to
pick up litter in and around a 5-mile stretch of the Winooski, from the
Middlesex Dam to the Bolton Dam and beyond. They will use canoes donated
by Umiak Outdoor Outfitters in Stowe to reach trash that is submerged.
“By rescheduling this event, we’re hoping to take advantage of better
weather and lower water levels on the river,” says Paul Comey, Vice
President of Environmental Affairs for Green Mountain Coffee Roasters,
Inc. “A clear, slower flowing river will ensure the safety of our
employee volunteers and make our cleanup efforts more effective.”
Last year, heavy summer rains caused employees to shift their focus from
the Winooski River to the Little River State Park and the nearby village
of Hancock, where they helped families recover from extensive flood
damage.
National River Cleanup is part of the Company’s Community Action For
Employees (CAFESM) Program, which allows employees to spend
up to 52 hours per year volunteering for nonprofit and community-based
organizations during normal work hours. In fiscal 2008, employees
volunteered 6,208 hours in total, a record for the Company.
National River Cleanup is considered the most successful stream cleanup
program in the country. Since its inception in 1991, more than 600,000
volunteers have participated in thousands of cleanups across the
country, covering more than 100,000 miles of waterways. For more
information or to find a cleanup near you, please visit www.AmericanRivers.org/cleanup.
GMCR routinely posts information that may be of importance to investors
in the Investor Services section of its web site, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its web site
regularly for important information and news. Additionally, by
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from GMCR as it is released.
About Green Mountain Coffee Roasters, Inc. (GMCR)
As a leader in the specialty coffee industry, Green Mountain Coffee
Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning
coffees, innovative brewing technology, and socially responsible
business practices. GMCR’s operations are managed through two business
units. The Specialty Coffee business unit produces coffee, tea and hot
cocoa from its family of brands, including Tully’s Coffee®,
Green Mountain Coffee® and Newman’s Own® Organics
coffee. The Keurig business unit is a pioneer and leading manufacturer
of gourmet single-cup brewing systems. K-Cup® portion packs
for Keurig® Single-Cup Brewers are produced by a variety of
licensed roasters, including Green Mountain Coffee and Tully’s Coffee.
GMCR supports local and global communities by offsetting 100% of its
direct greenhouse gas emissions, investing in Fair Trade Certified™
coffee, and donating at least five percent of its pre-tax profits to
social and environmental projects. Visit www.GreenMountainCoffee.com,
www.GMCR.com
and www.Keurig.com
for more information.
Green Mountain Coffee
Sandy Yusen, 866-968-2739
Director
of Public Relations
sandy.yusen@gmcr.com
