The Makers of Crown Royal Canadian Whisky and NASCAR Driver Hit the Streets with 'Safe Rides Home' Program to Stress the Importance of Responsible Drinking
INDIANAPOLIS, July 22 /PRNewswire/ -- Before hitting the bricks at one of the most historic tracks in all of motorsports, NASCAR driver Jamie McMurray will show off his skills on the street when he provides adults free and safe rides home from Indianapolis-area hot spots on Friday, July 24.
The Crown Royal "Safe Rides Home" designated-driver program provides adult consumers safe rides home via a fleet of four (4) replica purple and gold No. 26 Ford Fusion cars. The program will take place at the corner of Jackson Place and South Meridian on Thursday, July 23, with safe rides home made available from 8 p.m. - 12 a.m. McMurray will headline the event on Friday, July 24 at the corner of Broad Ripple Avenue and Guilford Streets from 7:30 - 9:30 p.m., with rides continuing until midnight. In addition to his spot in the driver's seat, McMurray will make appearances at various local venues in the Broad Ripple-area to meet with fans and sign autographs.
"Racing in Indy is always special, but participating in the Safe Rides Home program the last few years really allows me to interact one-on-one with some of the most passionate race fans in the world," said McMurray. "Upon getting in the car, fans are always a little shocked to see me behind the wheel and they think that I may do a burn out or make a quick move into traffic. Once they realize I'm a cautious driver, we usually start chatting and before we know it, have arrived at their home and they are thanking me and Crown Royal for the safe ride."
This marks the fifth year the Safe Rides fleet will take to the streets of Indianapolis prior to the NASCAR Sprint Cup Series race weekend. During that span, the "Safe Rides Home" program has provided residents and race fans in the area hundreds of free rides totaling more than 5,000 miles. Throughout the years, Indianapolis residents and bar owners have commended Crown Royal for offering this service.
"We understand that racing in Indianapolis is all about tradition, and we are proud that over the years this program has become a staple to the race weekend festivities for fans and the local community," said Rob Mason, Senior Brand Manager, Crown Royal. "The Crown Royal Safe Rides Home program continues to provide the ideal platform to remind adult consumers that when they enjoy our products they should do so responsibly and always arrange for a safe ride home."
The makers of Crown Royal Canadian whisky, a subsidiary of Diageo plc (NYSE: DEO) continue to use this initiative to advance their "Be a Champion.
