Beginning Today, Customers Who Purchase ANY Pair of AE Jeans
Receive a Free Graphic T-shirt, While Supplies Last
American Eagle Outfitters, Inc. (NYSE: AEO) today announced that it has
brought back its best-selling jean of all time, the AE Artist®.
To celebrate the return of the AE Artist jean, as well as its entire
back-to-school denim collection, AE is offering a free graphic t-shirt
to every customer who purchases a pair of jeans, beginning today. The
free graphic t-shirt is offered in girl's sizes XS through XL and guy's
XS through XXL, and would otherwise retail for $19.50.
The original AE Artist women’s jean was offered from back-to-school 2006
to summer of 2008, and was the best-selling jean in AE’s history. Due to
customer demand and an inspired design team, the AE Artist jean has been
reintroduced with some subtle but important updates. Like the original
design, the new jean has a skinny flare leg style. The modernized design
is all about a flattering fit, especially the backside.
“When women try on jeans, they want to feel cool, confident and sexy,
and they always check out the view from behind,” said LeAnn Nealz, chief
design officer, American Eagle Outfitters, Inc. “The AE Artist jean does
not disappoint; countless hours in the design studio have perfected the
fit so it flatters in all the right places.”
The new fit has an improved back seat lift with changes in the pocket
size and positioning to the yoke of the jean, creating the look of a
perky backside. The new double-button waistband conforms to the body.
The jean also has a slightly slimmer knee and slight larger lower leg
opening, giving a sexier leg shape and an overall longer, leaner
appearance to the wearer.
The AE Artist jean is offered in six washes, ranging from light to dark,
with varying degrees of destruction. One wash is offered at $29.50, and
three washes are $39.50. Two washes with destroyed details are priced at
$49.50. Five of the washes include stretch and one is rigid.
American Eagle is planning a multi-city outdoor advertising campaign
focused on the AE Artist jean, featuring up-and-coming model Madisyn
Ritland. The campaign will also include mall advertising in key markets.
In addition to the Artist, AE’s back-to-school denim collection includes
complete range of fits and washes. Girl’s fits include True Boot,
Favorite Boyfriend, Straight, Skinny, Super Skinny, Skinny Crop and Boy
Fit.
