Free Oral Care Guide Available at All Rite Aid Stores Nationwide
And
Online Year-round at www.riteaid.com
Starting July 26
Rite Aid Donating $45,000 to the ADA Foundation's “Give Kids A Smile”
Fund
When hard economic times hit, people might think about postponing
upcoming dental checkups. Yet, regular dental visits are important, and
so is good oral hygiene. That’s why Rite Aid and the American Dental
Association (ADA) are collaborating to share the latest information on
oral health.
A free oral care guide will be available at more than 4,800 Rite Aid
stores nationwide and online at www.riteaid.com
starting July 26. Rite Aid also is donating $45,000 to ADA Foundation’s
Give Kids A Smile® fund that provides free dental care for nearly
500,000 needy children nationwide.
According to ADA President Dr. John S. Findley, “Prevention is the key.
Tooth decay, gum disease and other conditions can worsen over time, and
that means treatment can be more complicated and costly. That’s why it’s
so important to brush your teeth twice a day with fluoride toothpaste
that has the ADA Seal of Acceptance, floss daily, eat a balanced diet
and see your dentist regularly.”
Free Oral Care Guide
The free 12-page oral care guide from Rite Aid contains proactive tips
from the ADA to help prevent tooth decay, gum disease and gingivitis as
well as information on how gum disease may be linked to overall health.
Additional topics include:
-
Proper brushing/tongue cleaning techniques and tips on treating
chronic bad breath, sensitive teeth, teeth grinding, dry mouth, cold
sores and canker sores that can be followed in addition to regular
dental visits.
-
Instructions in case of a dental emergency such as how to increase the
chances that a knocked-out tooth can be re-implanted.
-
Information on children’s oral health, including the long-term
importance of keeping baby teeth healthy as well as tips to help kids
enjoy brushing and understand its importance.
While in stores, customers also can consult with Rite Aid pharmacists
who can counsel them on drug interactions and potential side effects
that can endanger oral health, such as chronic dry mouth.
As an added incentive to encourage customers to take charge of their
oral health, the purchase of select oral care products of $15 or more
July 26-Sept. 26 will qualify through the Single
Check Rebate program for a free Summer Fun tote with $10 worth of
magazines, sugarless chewing gum and other items.
Starting July 26, visitors to Rite Aid’s online health information
center at www.riteaid.com/health
can view flossing and brushing demonstrations, brush up on additional
oral health information, and even play interactive games that make
learning about oral health care fun.
Rite Aid's focus on oral health is part of its yearlong commitment to
health and wellness. Each year Rite Aid offers free information, answers
and education on health and wellness topics including diabetes, weight
management, heart health, allergy awareness and skin care.
The American Dental Association is the nation's largest dental
association, representing more than 157,000 dentist members. The ADA has
advocated for the public's health and promoted the art and science of
dentistry since 1859.
Rite Aid (NYSE: RAD) is one of the nation's leading drugstore chains
with more than 4,800 stores in 31 states and the District of Columbia
with fiscal 2009 annual sales of more than $26.3 billion. Information
about Rite Aid, including corporate background and press releases, is
available through Rite Aid's website at www.riteaid.com.
Rite Aid
Eric Harkreader, 717-975-5713
eharkreader@riteaid.com
