FORT WORTH, Texas and AUSTIN, Texas, July 23 /PRNewswire-FirstCall/ -- RadioShack Corporation (NYSE: RSH) is proud to announce a partnership with seven-time Tour de France winner Lance Armstrong to form a new American Pro-Tour cycling team. Beginning in 2010, Lance Armstrong will compete for Team RadioShack as a cyclist, runner and triathlete in events around the world, including the 2010 Tour de France.
Lance Armstrong returned to the world stage of professional cycling in order to promote the efforts of the LIVESTRONG Foundation and their fight against cancer. From the start of the 2009 season at the Tour Down Under in Australia, Lance's return has generated significant attention and has allowed LIVESTRONG to step up awareness, grassroots action and fundraising in the global fight against cancer.
"This has been a great season so far - the response in the countries we've been to has been amazing and it's clear now that this was the right choice. Utilizing the massive media attention that the sport receives has been the perfect vehicle to help spread the LIVESTRONG message around the world," said Lance Armstrong. "To be able to compete for an American team comprised of the world's top cyclists, supported by the best coaches and staff - I couldn't be happier to partner with RadioShack, a truly iconic American brand," said Armstrong.
"Teaming up with RadioShack makes sense for a number of reasons. For one, it's very appealing to me that they have a huge base of stores throughout the U.S. and Mexico. We have an incredible opportunity to leverage RadioShack's connection to tens of millions of people to spread the LIVESTRONG message," said Armstrong. "Also, in cycling, the technology we use on our bikes matters - it allows us to compete at the highest level. It's important to me to partner with a brand that understands the role technology plays in people's lives."
"RadioShack keeps people connected in a highly mobile world through innovative technology from leading brands," said Lee Applbaum, RadioShack's Chief Marketing Officer. "As one of the greatest athletes of our generation, a father, a cancer survivor, and a tireless advocate in the fight against cancer, Lance Armstrong understands the power of keeping people connected and that's why we feel he's the perfect partner for our brand. "
"This is an exciting time at RadioShack," added Applbaum.
