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SUPERVALU® Cools Taste Buds This Summer with Innovative New Collection of Frozen Treats
Thursday, July 23, 2009 9:06 AM


New Stone Ridge Creamery® tart frozen yogurts and Culinary Circle™ ice cream desserts will keep ice cream lovers screaming for more

SUPERVALU (NYSE: SVU) today announced the launch of an innovative new collection of frozen treats, including four new Stone Ridge Creamery® tart frozen yogurts and six new Culinary Circle™ ice cream desserts. With National Ice Cream month in full swing, SUPERVALU’s treasure trove of ice cream and tart frozen yogurt treats puts the grocery retailer at the forefront of cool dessert offerings and innovation. The new frozen treats are available nationwide at SUPERVALU’s family of stores, including Acme®, Albertsons®, bigg’s®, Cub Foods®, Farm Fresh®, Hornbacher’s®, Jewel-Osco®, Shaw’s/Star Market, Shop ‘n Save® and Shoppers Food & Pharmacy®.

No matter the occasion, ice cream evokes enduring memories of summertime and togetherness. With equal parts of cutting-edge innovation and tradition, customers can rest assured that SUPERVALU has their next get-together covered, and all at a price lower than comparable national brands.

Stone Ridge Creamery Tart Frozen Yogurt
Demonstrating its commitment to being the best place to shop, SUPERVALU is among the first U.S. retailers to launch a line of fat-free tart frozen yogurts with live, active cultures under its Stone Ridge Creamery brand. The four new Stone Ridge Creamery tart frozen yogurts join the brand’s lineup of 40 classic ice cream and sherbet flavors.

Tart yogurt, which offers a more savory, tangier dessert or snack option, originates from Korean-style tart frozen yogurt. Stone Ridge Creamery tart frozen yogurt is currently available in a 32-oz. quart size in four flavors — vanilla, peach, strawberry and pomegranate blueberry — at a price of approximately $2.99.

“Stone Ridge Creamery tart frozen yogurt is not only refreshingly sweet and subtly tart, but it maintains its true yogurt flavor and texture, unlike many traditional frozen yogurts,” said Adam Graham, Stone Ridge Creamery brand manager.



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