With Chrome's NVD, TrueCar's Leading Market Pricing Data Can Include Pricing on Every Detail of a New Car

SANTA MONICA, CA -- (Marketwire) -- 07/23/09 -- TrueCar (www.truecar.com), the company that brings transparency to new car pricing, and Chrome Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (NASDAQ: TRAK) and an industry leader in managing automotive data, announced today that TrueCar will license Chrome's comprehensive and accurate New Vehicle Data (NVD) that provides full, rich details of any new vehicle down to the option level.

"TrueCar is committed to being the most trusted and reliable source for new car pricing in the industry. This requires that we constantly look to incorporate the best car data available, and distribute it as freely and widely as possible," said Scott Painter, TrueCar CEO. "With Chrome's vehicle descriptions, car buyers can now get accurate, transparent pricing all the way down to the option level through TrueCar."

"Accuracy and detail are important to TrueCar," said Pete Batten, General Manager of Chrome Systems. "Chrome's data is the most trusted industry source for accurate and comprehensive new vehicle descriptions. We're excited that our data can help drive this product and help make the car buying process less frustrating for consumers."

This partnership will also allow TrueCar to distribute its transparent Price Reports along with Chrome's New Vehicle Data to other third party Websites. TrueCar recently announced a distribution deal such as this with US News & World Report.

About TrueCar (www.truecar.com)

TrueCar brings transparency to new car pricing. It aggregates multiple data sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. It is offered online, free of charge -- so anyone can know at any time what is considered a good or great price. Consumers no longer walk into the dealership only partially informed and fully suspicious: they walk in knowing exactly the price of a fair deal. Dealers gain real-time, unbiased information about marketplace pricing, helping them know how to price their cars to sell more and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

About Chrome (www.chrome.com)

Chrome provides vehicle content, software, technology and services to deliver enterprise solutions to all segments of the automotive industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook and since 1986 has collected, analyzed and enhanced 'raw' automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (NASDAQ: TRAK).