The Travelers Companies, Inc. (NYSE: TRV) announced today that Anne
MacDonald is joining the company as Executive Vice President, Chief
Marketing Officer. MacDonald will have responsibility for the company’s
marketing, brand management and advertising strategy, and she will serve
on the company’s management committee. The appointment is effective July
27, 2009.
As it relates to corporate marketing and advertising, MacDonald will
work with Corporate Communications & Branding and will report to
Chairman and Chief Executive Officer Jay Fishman.
At the business unit level, MacDonald will provide marketing
and advertising oversight for all three of the company’s business
segments, with a particular focus on Personal Insurance’s branding and
customer experience. In her role in Personal Insurance, MacDonald will
report to Executive Vice President Doreen Spadorcia, who leads Personal
Insurance.
“As a highly regarded Chief Marketing Officer and business executive,
Anne is an accomplished talent and a tremendous addition to the
Travelers leadership team,” said Fishman. “We’re pleased that Anne’s
experience, especially as it relates to consumer businesses and the
financial services sector, will be leveraged to further develop and
coordinate Travelers’ marketing strategy and enhance the experience for
our customers.”
Most recently, MacDonald was a partner with The Rockefeller Consulting
Group. Prior to that, she served as the President and Chief Marketing
Officer of Macy's, Inc. after serving as the Chief Marketing Officer for
Citigroup’s consumer division.
MacDonald’s prior professional experience includes serving as Vice
President of Brand Management for PepsiCo’s Pizza Hut Division and
leadership roles at N.W. Ayer advertising.
Travelers is a leading provider of property casualty insurance for auto,
home and business. For more information, visit www.travelers.com.
The Travelers Companies, Inc.
Media:
Shane Boyd, 651-310-3846
or
Marina
Luri-Clark, 860-277-9627
or
Institutional Investors:
Gabriella
Nawi, 917-778-6844
or
Andrew Hersom, 860-277-0902
or
Individual
Investors:
Marc Parr, 860-277-0779
