-Launches nationwide exclusively on HSN and HSN.com Saturday, July 25th

ST. PETERSBURG, Fla., July 23 /PRNewswire-FirstCall/ -- Electronic retailer HSN, and successful inventor and entrepreneur Joy Mangano, today announced a revolutionary new home fragrance product, Forever Fragrant(TM), which has been proven to freshen the home and eliminate odors for up to two years. On Saturday, July 25th, HSN will offer a limited supply of this exclusive product as part of the world premier of the Forever Fragrant product line.

The secret to the new Forever Fragrant product is the inherent breathability of this scented plastic which allows it to continually work for up to two years and is primarily derived from plant sources and wood pulp, a natural and sustainable resource. "When I discovered this technology, I knew the application and development of it would revolutionize the home fragrance world," said legendary HSN on-air personality Joy Mangano. "I am so excited to give consumers a new sensory experience that will change the way they freshen rooms throughout their homes forever, and I am proud to say it has earned the Good Housekeeping seal."

The Forever Fragrant line will launch with four scents available - Forever Fragrant - Garden Fresh, Forever Fragrant - Tranquil Escape; Forever Fragrant - Vanilla Amber; and Forever Fragrant - Fresh Linen, all developed and tested by world-renowned, Swiss fragrance company Givaudan. Givaudan's world-renowned perfumers combined their creative talent and unique fragrances with proprietary mal-odor technology to deliver a revolutionary home fragrance product that effectively eliminates and removes odors. "We are very proud of our involvement in the development of the Forever Fragrant line," stated Cosimo Policastro, Executive Vice President, Fine Fragrances, Givaudan Fragrances Corporation. "This technology allows us to infuse the fragrance so it permeates consistently, and does so throughout a two-year period."

The Forever Fragrant products are ideal for eliminating garlic, onion and other food odors from the kitchen, musty smells from the bathroom, as well as dirty laundry smell, pet dander and smoke throughout the house.

On Saturday, July 25th, HSN will introduce Joy Mangano's new Forever Fragrant line with a limited offer.