(Source: PRNewswire)LIVONIA, Mich., July 27 /PRNewswire-FirstCall/ -- TRW Automotive Holdings Corp. (NYSE: TRW) today announced plans to highlight its 'Cognitive Safety' systems at this year's Internationale Automobil- Ausstellung (IAA), International Motorshow, in Frankfurt, Germany, from 15 - 27 September. The Company will demonstrate how such systems help protect drivers and their passengers and assist in avoiding and mitigating the impact of accidents.

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John Plant, TRW Automotive president and chief executive officer, explained: "IAA is an ideal event for us to demonstrate how we're 'putting the thinking into safety'. We're taking a smarter approach to safety in three ways: through our advanced, intelligent systems; by improving the value and offering more affordable solutions; and by offering a range of innovative fuel efficient systems to meet global efforts to reduce the impact of harmful emissions on our environment."

TRW Automotive's stand will focus on these three key areas which underpin Cognitive Safety: 'Advanced Thinking', 'Smart Thinking' and 'Green Thinking'.

Executive vice president of sales & business development, Peter Lake, explained: "Advanced thinking represents our sensor technologies, processing capabilities and proprietary algorithms that seamlessly integrate radar, video, steering, brakes, crash sensors and more. It symbolises how our technology works together to sense, analyse, anticipate and act appropriately in ever changing conditions."

Lake continued: "TRW is approaching the area of fuel efficiency by focusing on all of the elements beyond powertrain that can deliver the biggest cost/benefit impact. TRW's range of electrically assisted steering and hybrid enabling braking technologies are proving their efficiency and value across a wide range of models. These, and a number of other systems, are key enablers of both intelligent safety and fuel economy.

"Finally, across all of our business we are focused on value enhancement. Firstly, it sums up TRW's ethos of safety for all - it's not just about developing advanced technology for the luxury vehicle segment. We are innovating new products for all areas of the market and for all markets. This can be achieved through cost optimization, scalability, modularity or indeed through integration.