Top Mom Bloggers Join Sara Lee Soft & Smooth to Help Educate
America’s Moms about Whole Grain Nutrition Through Social Media
Sara Lee North American Fresh Bakery, makers of Sara Lee Soft
& Smooth, the best-selling bread brand in the country, brought
13 of America’s influential mom bloggers to the Kitchens of Sara Lee for
the first ever Sara Lee® Soft & Smooth™ Back-to-School
Nutrition Summit. Moms were gathered to share insights on
family-friendly nutrition and experts shared advice on how to quickly
and easily prepare great-tasting lunches while incorporating whole grain
nutrition, all aimed at making back-to-school easier for America’s moms.
“Sara Lee went straight to the source to understand the nutrition
challenges moms are having when sending their kids back to school,
especially when it comes to the ongoing confusion that exists in the
bread aisle,” said Tim Zimmer, vice president, Sara Lee North
American Fresh Bakery. “Each mom blogger had great ideas to help us
educate America’s moms when it comes to differentiating between
traditional wheat and 100% whole wheat breads and moving white bread
families to newer versions with whole grain.”
As moms across the country gear up for another back-to-school season, Sara
Lee is aiming to equip them with an arsenal of ways to incorporate
great taste and nutrition into their kids’ lunches. During the summit,
moms and experts worked together to develop key tips to send kids
back-to-school with taste and nutrition in mind. Key tips include:
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Make food fun by engaging kids in the kitchen. Participating in the
process of creating lunch encourages kids to eat it. Place photos of
healthy food options on the fridge as part of a food group collage and
have kids pick one item from each food group for a well-rounded lunch.
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Pack lunches in fun, easy to transport containers such as bento boxes.
The boxes allow for simple portion control and are a unique, reusable
option to brown bags.
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Organize the night before by preparing lunches, packing backpacks and
having easy, wholesome breakfast foods on hand to take the madness out
of the morning routine.
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Make lunch components functional.
