Mediaplex Celebrates 10 Years Delivering Innovative Technology
Solutions for Managing Successful Online Marketing Programs Through the
MOJO Adserver Platform
ValueClick, Inc.’s (Nasdaq:VCLK) technology division, Mediaplex, today
announced its MOJO Adserver Platform has turned 10. Launched in 1999,
MOJO Adserver was one of the first ad serving platforms to allow
marketers to offer one-to-one messaging by automatically serving and
updating advertisements in real-time to deliver the most relevant
message to the right person at the right time.
“Over the past nine years, eBay has come to rely on Mediaplex for
innovative products, exceptional client services and consistent, quality
reporting and data in a complete package,” said Jorge Laguna, director
of marketing analytics at eBay. “Our successful partnership with
Mediaplex is a direct result of their commitment to providing superior
technology and a consistent, customer-centric focus around their ad
serving and tracking solution.”
Since its release in 1999, the MOJO Adserver platform has been first to
market with a number of product advancements including dynamic
messaging, behavioral targeting, multivariate optimization, natural
search tracking and path to conversion. Mediaplex has also built on its
MOJO Adserver roots to evolve into an Enterprise-level, integrated
platform for tracking and reconciling all marketing activity.
“Over the last 10 years, we have established ourselves as the
independent leader in the ad serving space with our innovative MOJO
technology platform and impressive client list which includes more than
1,500 advertisers,” said Ann Hoey, general manager of Mediaplex. “Our
commitment to the success of our customers will continue to be our
priority as we develop innovative and custom technology solutions to
meet their business needs.”
About Mediaplex
Mediaplex provides cross-channel advertising technology solutions and
services that enable marketers to achieve one-to-one messaging, greater
efficiencies and a competitive edge through insightful reporting and
analytics. Our team of industry experts focuses on putting the customer
first, providing advanced technology solutions alongside consulting
services for the greatest return on their marketing spend. As the most
experienced independent ad server, we understand the importance of data
privacy, which is why keeping our clients’ data secure and uncompromised
is a top priority. Our ability to blend technology, campaign experience
and customized expert analysis gives our clients more than just a
product or service but a true partnership. For more information, visit www.mediaplex.com.
This release contains forward-looking statements that involve risks
and uncertainties, including, but not limited to, the risk that market
demand for online advertising in general, and performance based online
advertising in particular, will decline or will not grow as rapidly as
predicted, and the risk that legislation and governmental regulation
could negatively impact the Company’s performance. Actual results may
differ materially from the results predicted, and reported results
should not be considered an indication of future performance. Important
factors that could cause actual results to differ materially from those
expressed or implied in the forward-looking statements are detailed
under “Risk Factors” and elsewhere in filings with the Securities and
Exchange Commission made from time to time by ValueClick, including, but
not limited to: its annual report on Form 10-K filed on March 2, 2009;
recent quarterly reports on Form 10-Q; and other current reports on Form
8-K. ValueClick undertakes no obligation to release publicly any
revisions to any forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.
ValueClick, Inc.
Media:
John Ardis, 630-922-6423
or
Investor
Relations:
Gary J. Fuges, CFA, 818-575-4677
