New Products Showcase Leading Level of Product Innovation and Quality from Company's Off-Road Vehicle, On-Road Vehicle and PURE Polaris Divisions

Polaris Industries Inc. (NYSE: PII) today unveiled its product offerings for 2010, keeping its foot on the gas with its entrance into the electric low emission vehicle market, more power and control in All-Terrain and Side-by-Side vehicles, and two new touring model Victory motorcycles, complimenting a wide variety of updated and redesigned models.

The 2010 product line up featured an array of new machines driven to showcase the powersports leader’s commitment to delivering industry-leading quality and innovation to every type of rider. Polaris presented the 2010 product line up to dealers at St. Paul’s Xcel Energy Center and the Polaris Research and Development facility in Wyoming, Minn. as part of a two-day summer sales meeting.

"The Polaris culture revolves around passion, performance and innovation," said Bennett Morgan, president and chief operations officer, Polaris Industries Inc. "Our passion for our business fuels our drive to continue developing products that ride smoother, more comfortably, deliver more performance and do so at a value to our customers. When others are pumping their brakes, Polaris is inviting the world to come ride with us. We see the challenges of the current economic environment as an opportunity for Polaris to lead by example, and we believe our 2010 product line up does exactly that."

To introduce its 2010 model year motorcycles to its dealers, including the all-new Victory Cross Country and Victory Cross Roads, Victory kicked off its celebration as the first successful American motorcycle company in 60 years with revving engines and special appearances by bike designers Arlen, Cory and Zack Ness and Roland Sands, who rode his all-new, customized Hammer 8-ball onto the arena floor. The Off-Road Division rolled out their 2010 products with gusto, wowing dealers in attendance with a collection of new, industry-leading machines including new 2-Up models, a redesigned value line up of ATVs, a much-anticipated mid-size RANGER vehicle and an electric-powered RANGER that ran whisper quiet as it exited the stage.

Off-Road Vehicle Division

RANGER™ Side-by-Side Vehicles
Model Year 2010 brings more power to the industry-leading Polaris RANGER line up with the addition of the 500 H.O. engine for the RANGER 4x4 and the 800 EFI engine for the RANGER 800 XP, RANGER 800 HD, RANGER 800 CREW and RANGER 800 6x6. Not only is the line up getting more power and performance with new engines for existing models, but unlike others in the industry, Polaris RANGER is expanding with all-new mid-size models, RANGER 400 and RANGER EV Electric Side-by-Side. If you want to work harder or play faster, the 2010 RANGER Side-by-Side line up offers something that fits your needs as a collection of exciting new models and big improvements from Polaris’ innovative 2009 product line.

• RANGER 400 – The RANGER 400 is one of two mid-size models added to the RANGER line up for 2010. Though small enough to conveniently fit in the bed of a pickup truck, the RANGER 400 delivers a 29 horsepower engine, 500 lbs of cargo capacity, 1,000 lbs payload and 1,250 lbs. of towing, fulfilling the RANGER promise of “Hardest Working.” Not only does the RANGER 400 work hard, but it has all the smoothest riding features of a RANGER, including Independent Rear Suspension, long suspension travel and high ground clearance, making this mid-size offering a true “Hardest Working, Smoothest Riding,” RANGER. Its convenient size and hard-working design, with the value price of $7,999, makes the RANGER 400 a perfect partner for hunting, farming, maintaining acreage or doing chores around the property.
• RANGER EV – The RANGER EV electric Side-by-Side is the most versatile electric vehicle on the market, combining power with the longest travel suspension in its class and an Independent Rear Suspension for smooth travel in the roughest terrain. Built for clean and quiet operation, the RANGER EV has a 30 horsepower electric motor, capable of 25 mph top speed, with an industry best range of up to 50 miles, powered by the largest battery pack in its class, which provides two hours of riding between charges. The RANGER EV also features three unique settings specific to different tasks, allowing for top speeds, best towing or maximum battery life. Despite its smooth and quiet operation, the RANGER EV is still “Hardest Working,” with all the same cargo and towing capabilities of the RANGER 400. The smooth-riding RANGER EV is perfect for getting the job done while its quiet operation blends seamlessly with the surrounding environment.
• RANGER 800 6x6 – The 2010 edition of the RANGER 800 6x6 features a re-designed exterior to handle the nastiest work and most extreme riding conditions. Along with other 800 models, the RANGER 800 6x6 is equipped with the most-armored front end ever designed for a side-by-side to protect vital components. Complimented by inset front headlights and an improved bumper, the latest RANGER 800 6x6 can handle just about anything a rider encounters and come out working hard on the other side. It can haul just about anything too, with a new, truck-like job box between the cargo box and the cab, rated to handle 250 pounds, in addition to the heavy-duty 1,250 pound rating for the cargo box. The 2010 model not only features a tougher, stronger exterior, but thoughtful ergonomics design changes in the cab space to allow for the smoothest, more comfortable ride on the roughest terrain. Passengers will notice more seat and leg space and new angled-back seating. In the driver seat, standard tilt steering and 50 percent easier steering effort allow drivers to steer with just one hand. These new features make the 2010 RANGER 800 6x6 easier and more comfortable to drive than any comparable vehicle available.

Polaris will also offer the RANGER 800 HD, RANGER 800 XP, RANGER 800 CREW and RANGER 500 H.O. as part of its 2010 full-size line up. For the Sport class, Polaris will offer the RANGER RZR and RANGER RZR S.

“With the introduction of two new products, more power for the utility line, the redesigned RANGER CREW and 6x6, and a new top speed for RANGER RZR, the 2010 line up picks up where the 2009 line left off,” said Matt Homan, vice president and general manager of Polaris’ Off-Road division. “We continue to innovate our RANGER line to offer the most extensive Side-by-Side offering in the industry.”

All-Terrain Vehicles
A leader in the Recreational/Utility and Sport markets, Polaris blends innovation and practicality resulting in some of the best-selling products of all-time. The Polaris Sportsman line was the first American-made ATV with industry-firsts such as automatic transmission, electronic fuel injection, independent rear suspension, on-demand true all-wheel drive and engine braking. This year, Polaris has revisited the Sportsman series yet again, focusing on comfort, versatility and value. The company also updated some Polaris favorites to add to their value offering for 2010.

Sportsman® Line – The Polaris Sportsman is a legendary name in the powersports community, claiming numerous accolades and awards over the years as it’s continued to be the vanguard in the industry. With more than one million riders to its credit, the Sportsman evolved again last year with the introduction of the award-winning Sportsman XP. This year, continuing to build on the Sportsman XP success, Polaris has incorporated the features of the Sportsman XP into its 2-Up line, adding innovation to a top-selling segment. Along with innovation, Polaris also added value models to its line-up giving customers legendary Sportsman models at a value price.

• Sportsman 850 and 550 Touring EPS – For 2010, Polaris has added the 99 percent new Sportsman XP chassis, motor and features to its 2-Up line, introducing the Sportsman 850 and 550 Touring.