First symposium, “Data Driven Customer Experience,” coming up Aug. 5
in New York
Acxiom®
Corporation (Nasdaq: ACXM) is sponsoring a series of seven
regional symposiums focused on global
marketing performance where attendees will hear the latest research
and best practices from noted industry experts.
“Marketers face unprecedented challenges as they adapt to numerous
changes in the marketing environment, including increased expectations
on the performance of their marketing investment,” said Tim Suther,
Acxiom senior vice president for Global Multichannel Marketing Services.
“Our upcoming events will bring industry professionals together in an
interactive strategy session to address challenges and share success
stories in driving return on marketing investment.”
Each event will include relevant insight and information from experts
and networking with industry professionals who are successfully evolving
to overcome new marketing challenges. For example, attendees of the
first event August 5 will hear from featured guest, Principal Analyst
Dave Frankland from Forrester Research Inc., about the newly evolving
role of the customer intelligence professional.
Five of the seven performance series events will also be shared via
webinar for anyone who can’t attend in person. Events focus on timely,
provocative global marketing performance topics:
-
Data Driven Customer Experience
-
Direct Social Media Marketing
-
Interactive Marketing Leadership
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Interactive Marketing for Travel Marketers
-
High Performance Digital Marketing
-
Global Interactive Marketing
-
Omni-Channel Marketing
The first symposium, “Data Driven Customer Experience,” is scheduled for
3:30 to 5 p.m. EDT August 5 at the Helen Mills Theater in New York City.
Visit http://tiny.cc/ACXseries3
for details and to register.
About Acxiom
A global leader in interactive marketing services and infrastructure
management, Acxiom connects clients with their customers through deep
customer insight, powering effective and profitable marketing
initiatives and business decisions. Our consultative approach spans
multiple industries and incorporates decades of experience in consumer
data and analytics, information technology, data integration and
consulting solutions for effective marketing across digital, Internet,
email, mobile and direct mail channels. Our secure, high-performance
technology services deliver consistent value and reliability. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, and serves
clients around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
Acxiom Corporate Communications
Shane Sharp, 501-252-2195
shane.sharp@acxiom.com
GACXM
