Engauge, a total marketing solutions agency, has partnered with
Brown-Forman Corporation (NYSE: BFA; BFB), one of the largest
American-owned companies in the wine and spirits business, to develop a
strategic marketing initiative for their handcrafted bourbon, Woodford
Reserve. Engauge takes over the account from Momentum Worldwide without
a formal review.
While planning is still in the early stages, Engauge has begun to employ
a variety of marketing strategies to reach a broad but targeted audience
of consumers, distributors, and the on-and off-premise retail channels.
Engauge will unify several programs for Woodford Reserve to a single
point of contact, and will focus on optimizing the messaging throughout
their promotions.
“We’re excited to work with Engauge on Woodford Reserve, one of the
fastest growing brands in the spirits industry,” said Wayne Rose, Brand
Director for Woodford Reserve. “The team exhibits a wonderful mix of
creativity, experience and passion, and they have already brought a
fresh perspective to the business that we’re excited to take forward.”
“Putting Brown-Forman and Engauge together is a natural fit,” said Patti
Ziegler, Managing Director at Engauge. “We both grasp the fundamental
importance of understanding your customer in order to make connections.
Brown-Forman brings a lot of smart insights about their audience to this
relationship. We’re looking forward to working with them to develop a
strategy that will deliver strong programs that really help them move
the needle.”
About Engauge
Engauge, a portfolio company of Halyard Capital, is a total marketing
solutions agency, dedicated to delivering transformational ideas that
move someone — to act, to choose, to believe in a brand. The agency
focuses on discovering true insights, developing ideas with real impact,
and then measuring that interaction and gauging the results. Engauge’s
three Centers of Excellence combine the disciplines of branding,
digital, and direct marketing to partner with clients such as Kraft
Foods, Best Buy for Business, Chick-fil-A, The Home Depot, Sony, NGK,
Galaxy Nutritional Foods, Huntington Bank, Baldwin Park, Florida Citrus
Sports, Castle & Cooke and Rosen Hotels & Resorts. The company has
offices in Columbus, Austin, Atlanta, Pittsburgh, and Orlando. Learn
more about Engauge at www.engauge.com.
About Brown-Forman Corporation (NYSE: BFA; BFB)
Brown-Forman Corporation is a producer and marketer of fine quality
beverage alcohol brands, including Jack Daniel’s, Southern Comfort,
Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador,
Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Bonterra and Woodford
Reserve.
Engauge
Stephanie Critchfield, 404-601-4348
scritchfield@engauge.com
