“Kid Cool” Clothing and Accessories for Ages Two to 10 Available
Online at www.77kids.com
77kids by american eagle, the kids brand from American Eagle Outfitters,
Inc. (NYSE: AEO), today announced the debut of its first back-to-school
collection. The collection features an all-new denim line with three
fits for boys and three for girls in varying washes. Graphic t-shirts
and hoodies feature car racing themes, cool animals, peace signs and
water color prints. Fashion styles such as the “Retro Bandleader Blazer”
for girls, and the “Rock Legend Vest” for boys round out the collection.
“We are extremely proud of the 2009 77kids back-to-school
collection—from the coolest graphic tees to the trendiest denim and the
softest fleece,” said Betsy Schumacher, chief merchandising officer for
77kids. “We’ve combined the fun and comfort that kids want with the
trend-right fashion and durability that moms want.”
To celebrate its back-to-school coming out party, 77kids is offering
customers free shipping on all denim orders through August 4.
Additionally, customers can enter a sweepstakes to win free Jeans for
Life through August 25. To enter, customers recommend three friends to
sign up for 77kids e-mail. When all three friends have signed up, the
customer is automatically entered to win. Customers can enter as many
times as they like to increase their chances of winning. No purchase is
necessary to enter or win.
77kids Back-to-School Web Site Features:
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Interactive Denim Guide: 77kids.com includes an interactive
denim guide that shows images of the jean fits from all angles,
including extreme close-ups to showcase detail, destruction and
quality.
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Outfitting: 77kids will show key head-to-toe looks with the
ability to purchase by item or entire outfits. Key looks include “New
School Cool,” “Rock Ready,” and “Cross Town Cool,” to name a few.
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Size Wizard: Customers fill out a simple form with height and
weight measurements, including step-by-step instructions on how to
measure, and 77kids will recommend tops, bottoms and outerwear in the
appropriate sizes. A printable footwear chart ensures the right shoe
size.
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Free Stickers: Each 77kids order comes with a sheet of 77kids
stickers.
