This school shopping season Rite Aid will tempt frugal shoppers nationwide by offering a wide selection of value-priced private brand back-to-school products and a series of back-to-school savings programs including more than $200 worth of school supply rebates.

To make back-to-school shopping easy, Rite Aid created a special four-page, pull-out shopping list with valuable savings on basics including pencils, notebooks, composition books and crayons. This shopping list can be found in the August Single Check Rebate guide available now in Rite Aid stores nationwide and online at riteaid.rebateplus.com. Selected rebates also appear – along with instant deals including buy one, get three free offers – in Rite Aid’s weekly newspaper circular.

"In times like these, we know many families are going to be watching their monthly budgets," said Greg Axtman, Rite Aid category manager for home, office and school supplies. "We're doing everything we can to offer them many reasons to come check us out each and every week."

Rite Aid offers both national brands – such as Mead Five Star, Crayola, Masterlock and Elmers – and Rite Aid private brands, including Harvard Square glue, pencils and notebooks as well as Office Expert index cards, calculators and tape.

Plain Value Doesn't Mean Plain Looking

Backpacks, satchels, lunch sacks and thermoses all come in a rainbow of colors and patterns. From the two- or three-tone sport backpacks to flashier models with swirling dots and stars, Rite Aid has a style for every scholar. And to keep those ABCs separate from the 1-2-3s, students can stock up on notebooks and binders in designer patterns. There are even coupon organizers, journals and stationery for moms.

The junior scholars will have fun with Bakugan battle brawlers and Hannah Montana accessories including eraser tips, notebooks and pen figurines. Aspiring artists will love Crayola's new "twist" on color including twistable colored pencils and washable markers.

For the college-bound, Rite Aid carries electronic accoutrements to make studying – or just hanging out – portable, including optical mouse models, flat-panel miniature speakers and electronic translators. Rite Aid shoppers can add all the comforts to make any dorm room functional with a laptop caddy or other office organizers. To chase away those away-from-home blues, Rite Aid's beauty supplies make great care packages.

Rite Aid (NYSE:RAD) is one of the nation's leading drugstore chains with more than 4,800 stores in 31 states and the District of Columbia with fiscal 2009 annual sales of more than $26.3 billion. Information about Rite Aid, including corporate background and press releases, is available through Rite Aid's website at www.riteaid.com.

Rite Aid
Eric Harkreader, 717-975-5713
eharkreader@riteaid.com