The Brand Has Launched New Corporate Web Pages for the Asian, African, Middle Eastern and CIS Markets; New Content in French and Russian Languages Will Be Available After the Summer

LUGANO, SWITZERLAND -- (Marketwire) -- 07/28/09 -- July 2009 sees the birth of the New Holland website with entirely new content and graphics specifically tailored for the brand's international markets. Fully integrated with New Holland Agriculture's newly shaped global web platform, the site aims to better reflect and answer the specific needs of these high growth markets.

"New Holland is further consolidating its brand image in line with its core values. The launch of these new web pages proves our commitment to serving our web visitors with specific content tailored for the markets in Asia, Africa, the Middle East and the CIS," stated Diego H. de la Calle, Head of CNH International Network Development & Advertising. "The site's content has been completely updated to comprehensively inform visitors about the products and all related technical information, together with the initiatives and the services specifically implemented in our international markets. This, in addition to many new innovative tools featured on the site, aims to further strengthen our relationships with customers and to inform anyone who is interested in New Holland Agriculture's activities in our extensive international markets."

With a second generation website, which the surfer not only consults for information, but also interacts with in a series of interesting and intriguing ways, New Holland offers a platform that is easy to use and friendly in its approach to customers and their needs.

A French version of the new site will be launched, after the summer, to better communicate with the brand's French speaking audiences in African countries; shortly after, the Russian language version will go live to extend the brand's audience to Central Asian and CIS countries.

The site's impressive new features are immediately apparent on the home page, both in its graphics -- as visitors are welcomed by an image with broad appeal -- and in its highlighted sections and content. It features a specific tool where visitors can find their distributors with all branches, dealers and sub-dealers listed, along with the option of making immediate contact. From the home page, visitors can also directly access newhollandstyle.com, the new e-commerce site with a vast collection of New Holland merchandise. The site features the Product Selector -- a tool that makes it easy to find users' ideal machines. They can be explored from every angle: function, style, excitement and economy. These are just some of the options on offer.

Visit the new website at the following web address: http://www.newholland.com/

New Holland Agriculture

New Holland Agriculture is a global manufacturer and seller of agricultural equipment. Its reputation is built on the success of its customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals, who can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture.

A highly professional global dealer network and New Holland's commitment to excellence guarantee the ultimate customer experience for every customer. More information can be found online at www.newholland.com. New Holland is a division of CNH Global N.V. (NYSE: CNH), a majority-owned subsidiary of Fiat S.p.A (MI: FIA).