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Meetings Industry Leaders to Offer Insight on How to Measure ROI
Tuesday, July 28, 2009 9:32 AM


Maritz Travel, Worktopia, UnitedHealth Group, Bayer Healthcare & NYU Professor Join American Express on July 29th for Live Interactive Chat "To Meet or Not to Meet - ROI is the Question"

With the unrelenting economic pressure and the heightened scrutiny on meetings spend, many members of businesstravelconneXion.com(btX), the online corporate travel community powered by American Express Business Travel, are gathering to exchange best practices and strategies on how best to manage a corporate meetings program. As part of “Meetings Month,” on July 29th at 2:00 PM ET btX will provide access to senior industry leaders who will share insight on how best to formalize a successful meetings program, including creative cost-savings initiatives and proving return-on-investment in meetings spend.

Participants include representatives from Maritz Travel, Worktopia, UnitedHealth Group, Bayer Healthcare, American Express Business Travel, as well as an adjunct professor at New York’s University’s Tisch Center for Hospitality, Tourism, and Sports Management.

This Live Chat Event, "To Meet or Not to Meet - ROI is the Question," is the third in a series of btX chats providing access to senior business leaders and industry experts across the business travel industry.

Please note that in order to participate, individuals must be members of the community. Unregistered individuals should visit the site at least 5 minutes prior to the start of the event to create a profile.

Live Chat (Media RSVP requested):

Who:  

Chris Gaia, vice president of marketing at Maritz Travel

John Arenas, chairman and CEO of Worktopia

Tamara Gordon, global travel and meetings director with UnitedHealth Group

Robyn Renner, Manager, Sales Performance and Development. Bayer Healthcare

Ron Naples an Adjunct Professor at New York’s University’s Tisch Center for Hospitality, Tourism, and Sports

Issa Jouaneh, vice president, Strategic Meetings Management, American Express Business Travel

 
What:

Live Chat on the Global Meetings Industry: “To Meet or Not to

Meet - ROI is the Question”

 
When: Wednesday - July 29, 2009
2:00 PM ET
 
Where:

www.businesstravelconneXion.com

Media RSVP:
Sarah Hawkins, 212-446-1890
shawkins@sloanepr.com

(Source: Business Wire )


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