Red Robin Restaurants Sell ‘Holy-Peño Burger’ to Support National
Center for Missing & Exploited Children’s Child Safety Initiatives
Starting today, burger enthusiasts nationwide will have the opportunity
to taste America’s
newest gourmet burger recipe while also supporting an important
cause. From Tuesday, July 28 to Sunday, Sept. 13, Red Robin Gourmet
Burgers, Inc. (Red Robin) will feature Idaho resident, 8-year-old
Charlie Beckett’s Holy-Peño Burger in all U.S. Red Robin® restaurants.
Fifty cents of each Holy-Peño Burger sold will be donated to the
National Center for Missing & Exploited Children® (NCMEC) to support its child
safety initiatives. Since 2006, the company has donated more than
$160,000 to NCMEC through its Kids’
Cook-Off program.
“Charlie’s Holy-Peño Burger was a hit with the Kids’ Cook-Off judges and
we’re certain our guests will enjoy its unique combination of flavors
while also supporting a very important organization,” said Susan
Lintonsmith, Red Robin chief marketing officer. “We are excited to
celebrate the creativity of young and aspiring chefs while we support
the National Center’s child safety programs for the third year in a row.”
Red Robin, the gourmet burger expert for the past 40 years, selected
Beckett’s Holy-Peño Burger recipe – a blackened burger topped with
jalapeños, pepper-jack cheese and caramelized onions served on a
ciabatta bun – as the winning creation to be sold in each of its U.S.
restaurants during the third annual Kids’ Cook-Off Championship in
December 2008. More than 14,000 kid-invented gourmet burger recipes were
received for the third annual event, and the top 50 recipes – including
Beckett’s Holy-Peño Burger – are now featured in a cookbook,
along with back-to-school child safety tips from NCMEC, that is
available for free download at www.redrobin.com.
Calling all kid chefs!
Currently, Red Robin is accepting entries for its fourth annual Kids’
Cook-Off. During a time when at-home activities with families are on
the rise compared to six months ago, and 74 percent of families say they
spend more time cooking together*, the Kids’ Cook-Off
encourages kids to experiment in the kitchen for the chance to have
their burger recipe selected as America’s next gourmet burger. Kids,
ages six to 12, can submit a gourmet burger recipe and 100-word
statement about why they deserve to win from Tuesday, July 28 to Sunday,
Sept.
