Rockchip and Telechips License ARM Mali GPUs to Offer Consumers
Cutting-Edge Media Experiences While on the Move
ARM [(LSE:ARM); (Nasdaq:ARMH)] announces today that it is seeing demand
for mobile devices offering a high-definition (HD) entertainment and
browsing experience rapidly increasing in Asia, as two more licensing
agreements for its ARM® Mali™ graphics processing units
(GPUs) are made with mobile technology providers in the region, Rockchip
and Telechips.
Leading mobile analyst house, Screen Digest, has highlighted the
importance of a quality end-user experience in mobile entertainment
provision. The analyst house estimates that as high-end mobile devices
become more mainstream, the mobile gaming, video and TV market will grow
300 percent to €8.5 billion (approximately U.S. $12 billion) by 2013 in
Asia Pacific, North America and Europe.
Rockchip has licensed three ARM technologies to enable OEMs to enhance
the quality of graphics and to allow complex applications to be run on
portable devices without jeopardizing battery life. The China-based
semiconductor developer has licensed the ARM Mali-55 GPU, the
ARM926EJ-S™ processor and the ARM Cortex™-M3 microcontroller for use in
next-generation mobile phones and portable media players, offering
consumers cutting-edge media experiences while on the move.
Korea-based Telechips has extended its license of the ARM Mali-200 GPU
for its multimedia applications processor, now in silicon and set to
deliver stunning interfaces and user-friendly navigation on a range of
mobile and consumer electronics devices.
“Today's high-end mobile devices with large screens and computer-like
capabilities are big drivers for mobile content consumption and
especially for mobile games and mobile video,” said Ronan de Renesse,
senior analyst at Screen Digest. “Highly demanding applications and
services such as TV, video and games on mobile devices are set to
generate in excess of €8.5 billion by the end of 2013 in North America,
Europe and Asia Pacific; three times more than it did in 2008. Quality
of experience is key for the market to reach its full potential.”
Consumers today want to be able to enjoy next-generation entertainment
on a range of mobile devices.
