Company Will Provide All Cable TV Connections & High Speed Internet Access at Stadium Site; RCN Also Delivering 500 Cross Channel Ads Across 26 Networks for Three Weeks
HERNDON, VA -- (Marketwire) -- 07/29/09 -- RCN Corporation (NASDAQ: RCNI), a leading
provider of all
digital and high definition video, high-speed
internet and premium voice services to residential and small-medium
business customers, as well as high-capacity transport services to carrier
and large enterprise customers, announced today it is a Support Sponsor and
the Official Cable Television & Internet Provider of the 2009 Legg Mason Tennis
Classic to be held August 1-9, 2009 at the William H.G. FitzGerald
Tennis Center in Rock Creek Park, Washington, D.C.
First played in July of 1969, the inaugural tournament became one of the
first open professional tennis tournaments held in the United States. The
Legg Mason Tennis Classic has since been part of some of the most
innovative changes in tennis, including blue courts, instant replay/video
boards in the stadium, Olympus US Open Series, Sunday Main Draw start and,
starting in 2009, an ATP World Tour "500" level tournament.
"We welcome RCN as a Support Sponsor of the Legg Mason Tennis Classic,"
said Jeff Newman, Tournament Director. "We're also pleased to announce that
RCN is the Official Provider of Cable Television & Internet for this year's
tournament. RCN has an excellent service reputation and a proven
performance record that made it easy for us to decide on whom we trusted to
manage our video and high speed data needs."
As an ATP World Tour 500 tournament, the Legg Mason Tennis Classic is one
of the top 20 men's tournaments in the world. What this means for the Legg
Mason Tennis Classic is greater prestige. The "500s" will be backed by top
player commitments, offering 500 points for each champion towards his world
ranking, nearly $1.2 Million in player compensation, and increased national
& international exposure for the tournament and its sponsors.
"As the hometown provider of all-digital, competitive cable television, and
high-speed data services here in the National Capital area for the past 10
years and more, we are very proud and pleased to have this opportunity to
be a part of the Washington Tennis & Education Foundation's Legg Mason
Tennis Classic," said RCN's General Manager Richard Beville. "We look
forward to meeting their cable and data needs for this outstanding event."
A portion of the proceeds from the Legg Mason Tennis Classic benefits the
Washington Tennis & Education Foundation (WTEF). The WTEF seeks to improve
the life prospects for DC area youth, particularly those from lower-income
communities, through tennis, educational and community-based activities
that teach discipline, build self-esteem and improve academic performance.
To learn more about how to support the WTEF, please call (202) 291-9888 or
visit the WTEF website -- www.wtef.org.
"As the first triple play competitor of phone, cable and internet services,
we champion competition at all levels and are proud to be an official
support sponsor," said RCN Senior Vice President Strategic External
Affairs, Programming and International Marketing Richard Ramlall. "We will
be promoting the Legg Mason Tennis Classic on 500 cross channel ads across
26 networks for three weeks."
About RCN Corporation
RCN Corporation (NASDAQ: RCNI), http://www.rcn.com, is a competitive
broadband services provider delivering all-digital and high definition
video, high-speed internet and premium voice services to residential and
small-medium business customers under the brand names of RCN and RCN
Business Services, respectively. In addition, through its RCN Metro Optical
Networks business unit, RCN delivers fiber-based high-capacity data
transport services to large commercial customers, primarily large
enterprises and carriers, targeting the metropolitan central business
districts in the company's geographic markets. RCN's primary service areas
include Washington, D.C., Philadelphia, Lehigh Valley (PA), New York City,
Boston and Chicago. (RCNI-G)
Contact:
Lisa Barder
RCN Corporate
215-355-7175
Michael Houghton
Communicreate
703-799-7383