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Dot VN, Inc. Commercialization of “.VN” Domain Registry Monetization Programs Begins to Generate Revenue
Wednesday, July 29, 2009 9:16 AM


Dot VN Domain Parking Pages Receiving Average Daily Views of more than 1 million

Dot VN, Inc., (http://www.DotVN.com) (OTCBB: DTVI), an Internet and Telecommunications Company and the exclusive provider of online global domain name registration and Parking Page Marketing/Advertising services for the Country of Vietnam, announced that it has launched the first phase of the Company’s .vn domain registry monetization programs, and is generating immediate revenue.

“We are extremely pleased to announce that commercialization has begun on the domain registry monetization programs, allowing Dot VN to offer an important new product to millions of Internet users that will permit advertisers to specifically and accurately target the rapidly growing Vietnamese market,” said Thomas Johnson, Chief Executive Officer of Dot VN, Inc. “We expect these programs will generate significant revenue, as our preliminary results show that the Dot VN domain parking pages are already receiving an average of more than 1,000,000 views per day, with the majority of visitors coming from Vietnam, followed by China, South Korea and the United States.”

Domain registry monetization is the process whereby an Internet user who types in a domain name that does not exist is redirected to a landing page with sponsored results. For instance, a domain name such as “anydomain.vn”, which is not currently registered, will resolve to a Dot VN landing page. The landing pages display premium and specific advertising targeting related searches (similar to parking pages), which results in highly relevant advertising being displayed in the right language with the right message for each nonexistent domain name. These services are collectively referred to as the “Domain Registry Monetization Programs.”

Vietnam is the second fastest growing economy in the world, with a population of over 86 million people and a literacy rate over 90 percent. The number of Internet users in Vietnam has grown exponentially. In 2000, there were 430,000 Internet users. In 2008, there were an estimated 20,834,000 Internet users, an increase of over 4,745 percent in just eight years.

About the Company:

Dot VN, Inc. (www.DotVN.com) provides Internet and Telecommunication services for Vietnam. Vietnam Internet Network Information Center ("VNNIC") awarded the Company an "exclusive long term contract" to be the first registrar to market and register its country code Top Level Domain ("ccTLD") of .vn (Vietnam) and Parking Page Marketing/Advertising via the Internet.



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