Cross-promotional offers help shoppers accomplish more for less this season

NAPERVILLE, Ill., July 29 /PRNewswire-FirstCall/ -- OfficeMax(R) Incorporated (NYSE: OMX), a leader in office products and services, and Payless ShoeSource(R), the nation's leading specialty family footwear retailer, have partnered to offer shoppers added value during the back-to-school season. The complementary retail giants are offering aggressive cross-promotional register receipt coupons that customers will receive at checkout for additional savings on school supplies and footwear during back-to-school.

"At OfficeMax, we constantly seek creative new ways to support our customers and provide added value," said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. "Through this strategic partnership, OfficeMax and Payless ShoeSource are able to help consumers buy more for less this back-to-school season."

OfficeMax and Payless ShoeSource customers will receive register receipt coupons for making purchases at each other's respective stores. At nearly 2,900 select Payless stores across the nation, customers will receive a coupon for $10 off a total purchase of $30 or more at OfficeMax stores nationwide, excluding OfficeMax.com. At OfficeMax stores nationwide, customers will receive a coupon for $5 off a total purchase of $25 or more at all Payless stores nationwide (excluding those located in ShopKo) and Payless.com. The promotion runs from July 26 through September 12, 2009. Please see register receipt coupons for terms and conditions.

"This cross-promotion with new partner OfficeMax is part of an overall back-to-school program we are launching this season to help parents more affordably get their kids ready to head back to the classroom," said LuAnn Via, CEO and president of Payless ShoeSource. "Kids feel confident with the right stuff, and shoes and school supplies are critical items.