ST. LOUIS, MO -- (Marketwire) -- 07/30/09 -- Solae, LLC today announced that it has joined
the Business Ethics Leadership Alliance (BELA), a groundbreaking initiative
founded by The Ethisphere Institute that promotes ethical business
practices. Solae has aligned itself with other BELA members, some of the
most well-known and highly respected brands in the world, to encourage
openness, transparency, responsibility and accountability.
"At Solae, we have always held the highest ethical standards and commitment
to our customers and business partners," said Cornel Fuerer, vice
president, general counsel and chief compliance officer -- Solae. "Becoming
a part of BELA reinforces our historical commitment to business ethics and
aligns with our core value of ethical behavior. We are excited about this
opportunity to join other companies that also recognize the connection
between ethical business behavior and strong operating performance and
brand."
BELA seeks to establish a benchmark framework for ethical behavior in the
corporate world by focusing on four core values:
-- Legal Compliance -- Following both the letter and spirit of the law to
counter fraud, corruption, bribery and deceit.
-- Transparency -- Setting the cultural tone from the top by encouraging
dialogue on ethical issues and disclosing information in a full, accurate
and timely manner.
-- Conflict Identification -- Actively identifying and addressing
potential conflicts of interest and appearances of impropriety.
-- Accountability -- Emphasizing quality, customer protection,
environmental sustainability and integrity in the supply chain.
"We are thrilled that Solae has joined BELA as a strong advocate of these
core principles," said Alex Brigham, executive director of the Ethisphere
Institute and founder of BELA. "We congratulate Solae on the decision to
take action by demonstrating a commitment to supporting responsible
business practices and look forward to its contributions to BELA's
collaborative efforts to create a more ethical business environment for
all."
Solae is now one of 30 companies that are current members of BELA,
including some of the largest in the United States such as General
Electric, Wal-Mart and PepsiCo. BELA is an international initiative.
The Business Ethics Leadership Alliance is a proactive initiative
supporting leading American and international businesses focused on
preparing the groundwork for improved business ethics across the global
economy.