Hampton-Based Scooter Service Offers Safe Return Home
Jack Daniel’s Tennessee Whiskey and Lilybug Scooters, a
designated-driver service that takes customers home in their own
vehicles, have partnered to increase safety on the roads throughout the
busy summer season. Lilybug Scooters operates in Southampton, Hampton
Bays, Shinnecock, North Sea, Water Mill, Bridge Hampton, and East
Hampton.
Jack Daniel’s two-year sponsorship allows Lilybug to increase its
visibility with more branded scooters on the road, as well as keep the
valuable service sustainable throughout the year. Lilybug will also be
able to bulk up resources and expand the service to more establishments.
“We believe every drunk-driving death should be preventable,” said Rob
Frederick, director of corporate responsibility for Brown-Forman, parent
company of Jack Daniel’s. “By becoming a sponsor of Lilybug, Jack
Daniel’s is putting the words ‘corporate responsibility’ into action.”
“At Jack Daniel’s, we always encourage our friends to drink responsibly.
For those who may have had one too many while out celebrating, Lilybug
offers a safe way home,” said Mike Calleja, Jack Daniel’s On-Premise New
York State Manager.
Lilybug Scooters began in May 2007 to provide a safe and responsible
alternative to get home without having to drive while impaired. Lilybug
was named for founder William Heath’s friend who was tragically killed
by a drunk driver.
“Partnering with Jack Daniel’s allows us to raise awareness of our
service and to get more people home safely and that’s our ultimate
goal,” said William Heath, Lilybug founder. “We want to remove the
barriers of getting home and make it clear there are options other than
driving; it’s easy to call Lilybug.”
How Lilybug works: Once you’re ready to end your evening, call Lilybug.
They'll dispatch a driver on a collapsible scooter to meet you at the
establishment. Upon arrival, the driver will fold up the compact
motorbike, place it in a duffel bag and slide it into your car trunk.
Then he'll take your car keys and drive you and your party home. He’ll
leave your car safely at home and take off on his scooter. (Cost:
$30-$75, depending on distance.)
"Lilybug Scooters is a real-world solution to the problem of drunk
driving. They have shown effectiveness in getting people and their cars
home safely," said Frederick.
About Lilybug
Lilybug Scooters was founded in Southampton, NY in 2006 to provide a
safe and responsible alternative to getting home without having to drive
while impaired or tired. Our namesake Lily was a dear friend who was
tragically killed by a drunk driver, inspiring our service. While
continuing to fulfill our original mission, we have also added car care
to our services.
About Jack Daniel’s and Brown-Forman Corporation
Officially registered by the U.S. Government in 1866, the Jack Daniel
Distillery, Lem Motlow, proprietor, is the oldest registered distillery
in the United States and is on the National Register of Historic Places.
Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of
the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman
Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee
Whiskey and Jack Daniel’s Country Cocktails. Jack Daniel’s encourages
its friends to drink responsibly.
Brown-Forman Corporation is a producer and marketer of fine quality
beverage alcohol brands, including Jack Daniel’s, Southern Comfort,
Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador,
Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and
Bonterra.
Visit www.jdpressroom.com
for additional Jack Daniel’s information.
Brown-Forman Corporation
Phil Lynch, 502-774-7928
VP, Director
of Corporate Communications and Public Relations
