Yum! Brands, Inc. (NYSE: YUM), the world’s largest restaurant company
and parent of KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W
Restaurants, has received the “Innovative Program Award” from the
Employee Services Management (ESM) Association’s Awards of Excellence
Program for its 2008 Earth Week program that reinforced the importance
of sustainability and the environment.
ESM Association, a national nonprofit for employee services providers,
evaluated their members’ 2008 programs and made its selection based on
several criteria including program innovation, creativity, employee
feedback and results. Yum! Brands’ Earth Week Program was selected
because of the program’s innovation and creativity.
“We are very proud of ESM Association’s recognition and it fuels our
commitment to continuously provide innovative and best-in-class services
to the employees at our Restaurant Support Centers in Louisville, Dallas
and Irvine,” said Rusty Hagemann, Senior Director, Corporate Services,
Yum! Brands.
The Company created Earth Week in 2008 to highlight its sustainability
practices and educate employees about actions they can take in business
and personally to reduce their environmental impact. Earth Week was
launched simultaneously at the Company’s Restaurant Support Centers in
Louisville, Dallas and Irvine. The program included daily information
emails promoting awareness of the Company’s environmental actions along
with a trivia contest and a Corporate Services website detailing Yum!’s
green initiatives and green tips for work and home.
Earth Week also included a unified recycling system, including
under-desk recycling bins for employees. Educational opportunities like
“Lunch and Learn” sessions and a green teleconference were hosted to
educate employees about sustainable actions taken in the Company’s
Restaurant Support Centers and restaurants around the country.
For the past several years, Yum! Brands has been recognized by ESM
Association for innovative employee programs and as “Employer of the
Year” in 2008. Yum!’s strategy for providing employee services includes
recreation and recognition programs, event planning, childcare services,
convenience services and travel offerings.