- Dedicated Mobile Channel Will Feature Full-length Programs of Nonstop Shark Action -

SILVER SPRING, Md. and SAN DIEGO, July 31 /PRNewswire-FirstCall/ -- To celebrate the 22nd year of SHARK WEEK, Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is collaborating with FLO TV Incorporated, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), to bring Discovery Channel's SHARK WEEK to its award-winning FLO TV((TM)) live mobile TV service.

FLO TV's dedicated SHARK WEEK channel is a mobile destination for cable's longest running programming event, featuring four full-length premiere programs from this year's network line-up, in addition to popular SHARK WEEK programs featured during previous years. The SHARK WEEK channel will air on the FLO TV service August 1 through August 14.

"We are thrilled to add Discovery Channel's SHARK WEEK to FLO TV's stellar content lineup. Shark fans will be able to watch exciting footage of this television event directly from their mobile device and in stunning clarity," said Jonathan Barzilay, senior vice president of programming, FLO TV."

"For 22 years, SHARK WEEK has been a fan favorite and brand defining event for Discovery Channel. By collaborating with FLO TV, we can extend this annual rite of summer to a whole new audience and bring fans another way to enjoy SHARK WEEK with the high-quality mobile viewing experience that FLO TV offers," said Rebecca Glashow, senior vice president, Digital Media Distribution, Discovery Communications. "The SHARK WEEK Mobile Channel on the FLO TV service is part of our ongoing strategy to provide consumers with the ability to satisfy their curiosity and engage with Discovery's award-winning content on any platform."

Programming available on FLO TV's SHARK WEEK Mobile Channel includes the following:

DAY OF THE SHARK 2

In this harrowing hour, see what happens when a great white breaks through a 300-pound aluminum shark cage and traps the divers inside; when another tackles a former Navy SEAL in shallow waters in the early evening off St. Petersburg, Florida; and when a bull shark invades a spearfishing trip in the Bahamas. When you're a visitor in the vast and complex ocean, any day could be the "Day of the Shark."

GREAT WHITE APPETITE

One of the most feared predators on earth, the great white shark patrols the shores of more than 50 percent of the world's inhabited coastlines. And yet, scientists still don't have accurate data on their population, mating practices, traveling patterns or even what drives their feeding behavior.