Pizza Hut Customers Enjoying Innovative New Way to Order

DALLAS, Aug. 3 /PRNewswire/ -- Just two weeks after becoming the first national pizza chain to introduce an ordering App for the iPhone and iPod touch, Pizza Hut has surpassed 100,000 downloads in the App Store. The App's popularity shows that Pizza Hut has hit the mark with a digital innovation that gives customers unsurpassed access to Pizza Hut pizza, pasta and wings. The new App allows customers to order Pizza Hut menu items directly from their mobile devices, bringing convenience and fun to the ordering process.

"We're delighted with the early success of our Pizza Hut App," said Brian Niccol, Pizza Hut CMO. "To reach 100,000 downloads so quickly shows that we have a unique App that gives our customers something valuable. Digital innovations have been an important part of our company's history, and the popularity of the Pizza Hut App adds to that legacy."

The new App is not only a convenient way to order from Pizza Hut - it's entertaining. The App uses innovative iPhone and iPod touch features including the Multi-touch user interface and accelerometer to make ordering each individual menu item a fun and customized experience:

• When ordering pizzas, users virtually build their own pizza by choosing a type of crust in the scroll wheel, "pinching" to select size, and dragging-and-dropping toppings onto the pizza, all with visual confirmation. If an overeager pizza customer adds too many toppings, the pizza explodes and toppings go flying across the screen with an alert to make their pizza happier with fewer toppings.
• The section used to order WingStreet(R) wings starts with a bowl of wings that changes as users choose the type of wings they want. Next they select a sauce and are prompted to "sauce their wings" by shaking their iPhone or iPod touch until the wings are covered. Shake too long and the sauce flies across the screen. As with the pizza ordering, customers finish with a representation of the wings order.
• The App has a virtual waiter on call to take your Tuscani Pastas order. You can select from four delicious varieties including Meaty Marinara, Creamy Chicken Alfredo, Premium Bacon Mac 'N Cheese and Lasagna.
  

Pizza Hut also has given consumers a way to pass the time as they wait for their order with a game called Pizza Hut Racer, which challenges users to deliver a pizza quickly while avoiding obstacles in the road. The pizza delivery car speeds up or slows down depending upon the angle of the device, and vibrations and beeps alert users when the driver hits the curb or runs into obstacles. The App's deals section displays coupons stuck on a refrigerator door, just like your fridge at home. Customers can pinch to zoom in and out to view various deals then click on a coupon to place an order using that deal.

The Pizza Hut App is available from the App Store on iPhone and iPod touch or at itunes.com/appstore/, and a video demoing the application's features and functionality can be found at www.pizzahut.com/iphone. For more information on Pizza Hut, log on to pizzahut.com, or interact with Pizza Hut at facebook.com/pizzahut and twitter.com/pizzahut.

About Pizza Hut

Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. A shining example of success in American entrepreneurism, the company began 50 years ago in Wichita, Kansas and today operates more than 10,000 restaurants in hundreds of countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit pizzahut.com.

    Media Contact:
    Dan Skinner
    Zeno PR for Pizza Hut
    312-396-9706
    dan.skinner@zenogroup.com

SOURCE Pizza Hut