MetroPCS Collaborates with Cultural icon Mister Cartoon to Offer a
Customized Handset and Give Back to the Community
In its ongoing effort to provide consumers with the latest selection of
wireless handsets for low-cost unlimited service, MetroPCS
Communications, Inc. (NYSE: PCS), the nation's leading provider of
unlimited, flat-rate, no signed contract wireless communications
service, along with Samsung Telecommunications America (Samsung Mobile)1,
the No.1 mobile phone provider in the U.S.2 and SA Studios
Global, a leading multicultural marketing agency, will offer an
exclusive Samsung MessagerTM handset (SCH-r450) designed by
Mister Cartoon, the acclaimed artist, later this month.
The limited edition Samsung Messager will be available to consumers in
all MetroPCS markets. Mister Cartoon wallpapers, ringtones and animation
are preloaded on the handsets with additional downloads available from
the MetroPCS Web site. A portion of revenues generated from this
MetroPCS and SA Studios Global initiative will go directly to funding
community art centers, outreach programs for at-risk youth and art
supplies for local Los Angeles schools, Mister Cartoon’s hometown.
Additionally, the first ten phones in the series will be auctioned for
charity on the MetroPCS Web site in the month of August. For more
information, visit www.metropcs.com/mistercartoon.
“We are truly excited to not only offer consumers an
exclusively-designed handset, but also to support Mister Cartoon in his
charitable activities around the Los Angeles area,” said Tom Keys, chief
operating officer for MetroPCS.
Mister Cartoon, renowned tattoo artist, car customizer, illustrator and
designer, has worked with numerous celebrities, including Eminem,
Beyonce, director Brian Grazer and most recently Lance Armstrong with
Nike for the Livestrong Foundation. Mister Cartoon’s products have
become collectors’ items worldwide.
“There were several opportunities for us in the mobile space, but
MetroPCS understands how important it is to support the communities in
which they provide service and have helped them grow,” said Mister
Cartoon, creative director of SA Studios Global. “MetroPCS continues to
offer unmatched value to its customers and that level of commitment
drove our decision to team up with them.”
“Samsung Mobile is excited to collaborate with MetroPCS and Mister
Cartoon to create this limited edition handset,” said Paul Golden, chief
marketing officer of Samsung Telecommunications America.