Carl’s Jr. & Hardee’s: First Nationwide Fast Food Chains to Offer
Monster
Young, hungry guys have yet another reason to head to Carl’s Jr.®
and Hardee’s® - both brands will sell Monster Energy®
drinks.
CKE Restaurants, Inc. (NYSE:CKR), parent company of Carl’s Jr. and
Hardee’s, has partnered with Monster Beverage Company, a division of
Hansen Natural Corporation (NASDAQ:HANS), to offer the uber-popular
Monster Energy drinks in more than 3,000 restaurants throughout the
nation.
The agreement between CKE and Monster marks a quick-serve milestone -
Carl’s Jr. and Hardee’s become the first major quick-serve restaurant to
offer Monster as a permanent menu item.
“Talk about a perfect pairing,” said CKE Restaurants’ CEO, Andrew
Puzder. “Carl’s Jr., Hardee’s and Monster are made for each other. You
can’t walk down the street without seeing a young guy holding a can of
Monster. Now guests can start their morning with one of our delicious
breakfasts and cap it off with a can of Monster to get a head start on
the day, or they can have one after their burger to keep them going.
They can even grab one on the go in the drive-thru.”
“This partnership provides increased availability of Monster Energy for
our consumers at Carl’s Jr. and Hardee’s restaurants nationwide,” said
Mark Hall, President of Monster Beverage Company. “Our unique approach
to marketing through action sports sponsorships and music lends itself
to a successful partnership with Carl’s Jr. and Hardee’s, both of which
are respected, innovative brands that serve similar core consumers.”
Carl’s Jr. is immediately offering Monster Energy drinks in all company
and franchise units. Hardee’s company-owned units will begin selling
Monster Energy in mid-August, with franchised units joining later.
CKE Restaurants, Inc.
Headquartered in Carpinteria, Calif., CKE Restaurants, Inc. is publicly
traded on the New York Stock Exchange under the symbol “CKR.” As of the
end of its fiscal 2010 first quarter, CKE Restaurants, Inc., through its
subsidiaries, had a total of 3,133 franchised, licensed or
company-operated restaurants in 42 states and in 14 countries, including
1,205 Carl's Jr. restaurants and 1,915 Hardee's restaurants. For more
information about CKE Restaurants and its brands, visit www.ckr.com,
www.carlsjr.com
or www.hardees.com.
Hansen Natural Corporation
Based in Corona, California, Hansen Natural Corporation markets and
distributes Hansen’s® natural sodas and juices, Blue Sky®
beverages, Monster Energy® energy drinks and shots and Java
Monster energy coffee drinks and other leading beverage brands For more
information visit www.hansens.com
and www.monsterenergy.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6020648〈en
CKE Restaurants, Inc
Beth Mansfield, 805-745-7741
bmansfield@ckr.com
