Leveraging Highly Successful Government “Clunker” Program Expected to
Extend Sales beyond Estimated 250,000 Buyers
The success of the government-funded CARS program points to a tremendous
opportunity for auto dealers with insights on the estimated 4
million-plus1 households eligible for the Car Allowance
Rebate System – insights made available today in the latest Automotive
Consumer Dynamics study from Acxiom®
Corporation (Nasdaq: ACXM).
The quick reaction to CARS, commonly referred to as “Cash for Clunkers,”
surprised Congress when in its first week buyers grabbed nearly all of
the $1 billion that Congress originally appropriated for the program,
causing it to consider adding another $2 billion infusion. The program
allows consumers to trade in late-model vehicles that get less than 18
miles per gallon for new, more fuel-efficient cars or trucks and get
$3,500 or $4,500 in incentives toward their purchase.
“CARS is proving to be a tremendous shot in the arm for the automotive
industry,” said Tim Longnecker, automotive
industry executive for Acxiom.
