Fans Still Investing in Live Concert Experience
Brisk Sales Due to Substantial Deals for Top Acts Including $1 for
Springsteen and Coldplay and $10 for Jonas Brothers
StubHub, the world’s largest ticket marketplace, revealed today that
despite a depressed economy, consumer spending on summer concert tickets
has increased significantly with a combination of increased
affordability coupled with steady premium ticket demand. Over the first
half of 2009, the company experienced a 54% leap in concert ticket
transaction volume from 2008. Bolstered by a top flight event landscape
with acts such as Paul McCartney, Jonas Brothers, Coldplay, Bruce
Springsteen along with U2 this fall, music fans are finding significant
choice and greater values overall whether it be the front row or lawn
seats.
With the summer concert season in high gear, some of music’s biggest
acts are on the road for major tours and the trend of lower resale
ticket pricing is only expected to continue. To wit, fans have already
purchased tickets as low as $1 for Bruce Springsteen and Coldplay, $9
for Kenny Chesney and $10 for the Jonas Brothers this season. Average
concert ticket prices on StubHub have declined 12% since 2008 and
tickets for upcoming shows like the Jonas
Brothers, August 7th in Los Angeles and U2,
September 21st in Boston can be had for $20 or less.
“People sometime assume that a secondary ticket site only offers
inflated prices but these numbers tell a different story,” said Ray
Elias, Director of Marketing for StubHub. “What’s most impressive is
we’re not merely seeing deals show up for the nosebleeds or lawn seats.
There are significant values in all seat locations for amazing
performers – offering a great opportunity to get out and have some fun
without hurting budgets.”
And while extremely affordable deals are more prevalent than ever
before, many shoppers have not been shy to spend lavishly on their
favorite acts. Thousands of tickets for Eagles concerts have sold at an
average price of $264 for their 2009 shows. Similarly, other legacy
performers like Eric Clapton, Elton John with Billy Joel and Celine Dion
have all fetched an average ticket price of over $200 to date this year
demonstrating many fans desire to sit in the best seats in the house.
Ticket prices have become much more affordable due to ticket resellers
responding to the economic conditions. With these prices only getting
better, StubHub has released a list of some of the very best ticket
deals fans have found for the summers top tours; displaying that in fact
tickets from resale services like StubHub are very attainable for budget
conscious fans.
LOW PRICED TICKETS SOLD FOR POPULAR
SUMMER ACTS
Despite misconceptions of inflated prices, shoppers have found
incredible bargains on concerts this year. Below are StubHub’s top ten
grossing tours for the summer (event dates between May and September),
along with the lowest priced tickets purchased for each top-tier act:
|
Tour
|
|
Low Price
|
|
Venue - Date
|
|
Bruce Springsteen
|
|
$
|
1
|
|
Greensboro Coliseum Complex - 5/2
|
|
Coldplay
|
|
$
|
1
|
|
Cricket Wireless Amphitheatre - 7/16
|
|
Dave Matthews Band
|
|
$
|
9
|
|
Fenway Park - 5/29
|
|
Kenny Chesney
|
|
$
|
9
|
|
Qwest Center Omaha - 5/8
|
|
Jonas Brothers
|
|
$
|
10
|
|
STAPLES Center - 8/9
|
|
Elton John/Billy Joel
|
|
$
|
10
|
|
Fargodome - 5/2
|
|
Phish
|
|
$
|
11
|
|
Shoreline Amphitheatre - 8/5
|
|
Taylor Swift
|
|
$
|
13
|
|
Jobing.com Arena - 5/21
|
|
Keith Urban
|
|
$
|
13
|
|
Nationwide Arena - 8/14
|
|
U2
|
|
$
|
25
|
|
Gillette Stadium - 9/21
|
*Data based on sales through StubHub.com as of 8/4/09.
HIGHEST AVERAGE TICKET SELLING PRICES
FOR HOTTEST 2009 TOURS
Concert fans are still willing to spend on their favorite acts. Below
are the tours that are fetching the highest average price per ticket
sold; all tours have sold at least 2000 tickets nationwide on StubHub:
|
Genre
|
|
Avg price
|
|
Eagles
|
|
$
|
264
|
|
Eric Clapton
|
|
$
|
224
|
|
Elton John/Billy Joel
|
|
$
|
204
|
|
Celine Dion
|
|
$
|
204
|
|
Paul McCartney
|
|
$
|
199
|
|
Fleetwood Mac
|
|
$
|
198
|
|
Leonard Cohen
|
|
$
|
196
|
|
George Strait
|
|
$
|
186
|
|
Bruce Springsteen
|
|
$
|
185
|
|
AC DC
|
|
$
|
183
|
*Data based on sales through StubHub.com as of 08/4/09.
About StubHub
StubHub is the world's largest ticket marketplace, enabling fans to buy
and sell tickets to tens of thousands of sports, concert, theater and
other live entertainment events. StubHub reinvented the ticket resale
market in 2000 and continues to lead it through innovation. The
company's unique online marketplace, dedicated solely to tickets,
provides all fans the choice to buy or sell their tickets in a safe,
convenient, and highly reliable environment. All transactions are
processed and delivered by StubHub and backed by the company’s
FanProtect Guarantee. Company partners include the New York Yankees,
Chicago Bears and the University of Southern California along with
nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA complemented with
music artists like Madonna and companies such as ESPN and AOL.
StubHub is an eBay company (NASDAQ:EBAY). For more information on
StubHub, visit www.stubhub.com.
Rogers & Cowan
Eileen Thompson/Jessica Erskine,
310-854-8137/8129
eithompson@rogersandcowan.com
jerskine@rogersandcowan.com
