Brands include Melissa & Doug(R), Creativity for Kids(R), LEGO Systems, Inc, Scientific Explorer(TM), Chicco(R), Battat(R), Blue Orange Games(R), ALEX(R) and others

ANN ARBOR, Mich., Aug. 4 /PRNewswire-FirstCall/ -- Parents looking for high quality educational toys and games for infants, tots and kids should look no further than the Children's Department at their local Borders(R) store. Borders has greatly expanded its toy and game offerings in its more than 500 superstores nationwide to include products from leading brands such as Melissa & Doug(R), Creativity for Kids(R), LEGO Systems, Inc, Playmobil, Scientific Explorer(TM), Chicco(R), Battat(R), Blue Orange Games(R), ALEX(R) and many others. The expert buyers at Borders selected many of the toys and games because they play a role in promoting discovery, fostering creativity and helping build cognitive skills in youngsters, all of which are critical to developing good learning and reading habits-and a lifelong love of reading. Importantly, Borders knows that not all customers know what they want to purchase when faced with a variety of toy and game options, so the company is staffing the Children's Department with a dedicated kids' specialist, who can answer questions and make toy, game and book recommendations. (The specialists' hours will vary by store.)

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/borders/39446/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090804/NY56240 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

Borders continues to offer a wide selection of children's books, and to highlight its rich picture book offerings, the retailer has created a picture book feature wall to make shopping easier for parents. Moreover, Borders has moved books for Independent Readers -- kids ages 8 through 12 -- and placed them in their own section adjacent to the Children's Department. The move provides even more space for kids to discover books, toys and games as well as enjoy the many kids-focused events Borders stores host each year.

In addition, the company is in the process of rolling out Borders Ink Teen Shops -- special boutique-like sections within most Borders superstores that feature Young Adult as well as Graphic Novel and Manga titles along with a number of other trendy products that complement the book offerings. Items include Twilight bookmarks, lunch boxes, bag clips, trading cards as well trendy products from tokidoki, NARUTO by VIZ Media and Domo among other lifestyle brands.