Agreement paves the way for Lionsgate movies to be available in the high-quality DivX(R) format
SAN DIEGO and SANTA MONICA, Calif., Aug. 4 /PRNewswire-FirstCall/ -- DivX, Inc. (Nasdaq: DIVX), a digital media company, and Lionsgate (NYSE: LGF), the leading next generation studio, today announced a format approval agreement that will enable online retailers worldwide to offer Lionsgate films for secure download in the high-quality DivX(R) video format. This agreement paves the way for consumers to have the freedom to watch their favorite Lionsgate movies on millions of DivX Certified(R) devices that have shipped worldwide, including digital TVs, Blu-ray players, and a variety of mobile devices.
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The multi-year agreement covers the full digital catalog of Lionsgate content, including both standard definition and high definition titles available in the Lionsgate digital library. Lionsgate has captured a significant share of the North American theatrical box office with a diverse portfolio of movies that span such recent hits as the comedy Tyler Perry's Madea Goes to Jail, dramas such as 3:10 to Yuma, action movies including Forbidden Kingdom and horror films like the Saw franchise, My Bloody Valentine 3-D and The Haunting In Connecticut.
"In partnering with DivX, we are ensuring that our films are made available to video-on-demand sites in a secure, high-quality format," said Curt Marvis, President of Lionsgate Digital Media. "It's important to us that Lionsgate fans enjoy the same cinematic viewing experience watching our movies at home or on the go as they do in the theater. The DivX format enables us to do that."
DivX is working with online stores in the United States and Europe to make Lionsgate films available to consumers. DivX video technology ensures excellent visual quality in a secure, easily downloadable and portable format. Full-length movies in the DivX format can be quickly downloaded from a video-on-demand (VOD) site and played on the more than 200 million DivX devices shipped into the market.
"Adding Lionsgate films to our premium content offerings is a significant milestone for DivX," said Kevin Hell, Chief Executive Officer at DivX, Inc. "As our fourth format approval agreement with a major motion picture studio, this agreement demonstrates the traction we are gaining in making premium Hollywood content available to DivX consumers worldwide."
Products that bear the DivX Certified( )logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX.
