Fall 2009 Launch Kicks Off With Malibu
Beach Bash Celebrating the August 1 In-Store Date
Collective Licensing International is set to re-launch legendary skate
brand Vision Street Wear® (VSW), just in time for Back-To-School.
Vision Street Wear, easily recognized as one of the most original labels
to emerge from the skateboarding fashion scene of the early 90s, will
debut a high-quality, authentic line of VSW shoes available exclusively
at Finish Line August 1st. Founded in 1976, VSW is known for re-defining
skate and street style with its signature use of bold graphics on its
sneakers, t-shirts and skate decks and its designs have been worn by
some of the most iconic skateboarders, including Christian Hosoi and
Jason Lee, and legendary rockers like the Red Hot Chili Peppers.
“Partnering with a leading athletic retailer like Finish Line ensures
that our brand reaches our core consumers looking for the perfect
combination of performance and style,” said Bruce Pettet, President and
CEO of Collective Licensing International. “Finish Line is the ideal
venue to launch Vision Street Wear; they have the same passion for
high-quality, premium brands. Vision will continue to set itself apart
from the small handful of truly authentic skate brands by embracing, in
everything it does, the creative and independent attitude of skate and
street culture and by teaming with quality retailers like Finish Line.”
The new VSW collection can be viewed at www.visionstreetwear.com
and www.finishline.com.
“Finish Line is always seeking fresh and innovative brands that our
customers desire, and once we saw the direction and design we wanted to
act upon it in a big way,” said Sam Sato, Chief Merchandise Officer at
Finish Line. “Collective Licensing International has developed a line of
new and throwback Vision Street Wear styles that will debut nationwide
at 150 select Finish Line locations on August 1, 2009.”
As part of the launch, Spin Magazine partnered with Vision Street Wear
and City Publicity on an exclusive Malibu Beach Bash celebrating VSW
past and present August 2nd during XGames 15. Check out the
award-winning website www.visionstreetwear.com
for photos and highlights.
About Collective Licensing
International
Collective Licensing International, a unit of Collective Brands, Inc.
(NYSE:PSS), was formed in January 2004 and is the owner and/or license
operator of the Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®,
World Snowboarding Championships™, Sugarboards®, Carve®, genetic®,
Dukes™, Rage®, Ultra-Wheels®, Hind®, Spot Bilt® and Skate Attack®
brands. Collective Licensing International is based in Englewood,
Colorado.
About Finish Line
The Finish Line, Inc. is a premium athletic footwear store and one of
the nation’s largest mall-based specialty retailers, offering a deep
selection of performance and sport-style footwear, apparel and
accessories for men, women and kids. The Finish Line, Inc. is publicly
traded on the NASDAQ Global Select Market under the symbol FINL. The
company operates 683 Finish Line stores in 47 states and online at www.finishline.com.
for Collective Licensing International
Media Inquiries:
Valerie
Michaels
Cell Phone: 818-388-2607
valerie@citypublicity.com
