Several Iconic Unilever Brands to Carry New Front-of-Pack Nutrition Labeling Logo Developed by Food Coalition

Unilever, one of the world’s largest consumer products companies, announced today that several of its iconic food and beverage brands have qualified for the Smart Choices Program™, a voluntary front-of-pack nutrition labeling system developed by a diverse coalition of scientists, academicians, health & research organizations, food and beverage manufacturers and retailers to help encourage positive dietary changes. Qualifying products will carry the Smart Choices Program “check mark” logo and accompanying calorie information to guide consumers in making smarter food and beverage choices within product categories. Labeled Unilever products will be on-shelf across the United States beginning in August.

“We’re excited and proud to be taking a leading role with other industry members in helping to improve public health across the United States,” said John LeBoutillier, Unilever’s senior vice president, Foods U.S. “The power of the Smart Choices Program is its basis in collaborative industry development, built on consensus science and its ongoing ability to be flexible and adaptable as nutrition science evolves.